B2B Marketing Leaders

Drive A Customer-Obsessed Strategy For Growth

Heightened buyer expectations have raised the stakes for B2B marketers. As buyers take control of the purchasing process, marketing leaders must align their peers across functions to provide an exceptional experience that delivers value at every touchpoint. Achieving this takes a relentless customer focus — and the courage to break away from familiar approaches.

Get Resources To Stay A Step Ahead

Be among the first to receive our B2B marketing best-practice guides and other resources when they become available.

Watch your inbox for our latest resources. Thank you.

Challenges We Can Help You Tackle

Developing and executing a sound, long-term marketing strategy that advances corporate growth goals is no small feat — particularly in today’s rapidly changing B2B market environment. Forrester can help you navigate shifting dynamics and build a foundation for long-term growth that’s rooted in customer value.

Guide

Position Marketing As A Strategic Partner

The Six Mindset Shifts Top Marketing Leaders Embrace

Guide

Drive Customer-Centric Alignment

Fuel Growth Through Customer-Centered Alignment

Guide

Build A High-Performance Marketing Function

A Blueprint For Elevating B2B Marketing Performance

Webinar

Unlock Consistent Revenue Growth

The Future Of Revenue Operations

Guide

Develop An Adaptive Annual Marketing Plan

Seven Steps To An Effective Annual Marketing Plan

Report

Maximize Budget Impact

Planning Guide 2024: B2B Marketing Executives

Cut Through Complexity And Deliver Growth

The stakes are high for today’s B2B marketing leaders. Learn how Forrester Decisions can help you break through to buyers, demonstrate the value of marketing, and stay ahead of change.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value — both to existing and future customers. Our Forrester Decisions B2B marketing services can help you transform key functional areas into engines for growth.

B2B Marketing Executives

Ignite customer-obsessed growth and drive measurable impact on revenue, retention, and advocacy.

Portfolio Marketing

Hone your buyer understanding, bring distinctive solutions to the right audiences, and turn new business into long-term customers.

Demand & ABM

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Partner Ecosystem Marketing

Optimize your partner ecosystem and develop, enable, and engage your partners to build loyalty and amplify revenue growth.

Revenue Operations

Drive customer-centered alignment to turbocharge the growth engine and accelerate revenue and profitability.

Forrester Market Insights

Forrester Market Insights equips leaders with objective advice on the market, your buyers, and your competitors so you can seize opportunities to differentiate in a rapidly-changing market.

What Our Clients Are Saying

Zebra

Turn Customer Value Into Revenue

Discover how Zebra Technologies strengthened the link between marketing and revenue by prioritizing customer value.

Zebra

Elevate The Digital Experience For Better CX

Discover how Zebra Technologies strengthened the link between marketing and revenue by prioritizing customer value.

See more of our client success stories and learn about the ROI your peers have realized through Forrester Decisions.

Upcoming Events for B2B Marketing Leaders

Blogs

Blog

These Six Marketing Priorities Are Different In Growing B2B Companies

John Arnold 22 hours ago
My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently. Whether your company is growing or not, comparing your marketing priorities to other companies — especially growing companies — is a great way to evaluate […]
Blog

Investing In Customer Success Delivers 107% ROI Within Three Years

Laura Ramos 2 days ago
Explore the benefits of dedicating a team to customer success management, outfitting them with purpose-built technology, and enabling them to drive consistent experiences that lead to retention and growth.
Blog

Younger Generations Are Shaking Up B2B Buying — Are You Prepared?

Amy Hayes 4 days ago
Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.
Podcast

How Marketers Can Take GenAI From Pilot Projects To Proficiency

What It Means March 21, 2024
As the hype surrounding generative AI yields to pragmatism, how can marketers take their genAI efforts from experimentation to excellence? VP and Principal Analyst Jay Pattisall and Principal Analyst Lisa Gately share advice on this week’s episode of What It Means.

Meet A Few Of Our B2B Marketing Analysts

Talk To Us

Get in touch to learn how Forrester can help with your B2B Marketing challenges.