Engaging digital buyers with credible, objective content is key to a successful customer-centric content marketing program. Yet, marketers often fail to create content that resonates with buyers: over 50% of buyers indicate that the content they receive is useless. Marketers must understand the attributes of compelling content and create their strategy based on that knowledge.
During this live webinar, you’ll learn how to build a customer-centric content program by understanding the:
Attributes of credible and objective content
Content formats buyers prefer
Need for content localization and specialization
Importance of emotion and empathy in content
Vice President, Research Director