The keys to customer-centric content

A complimentary Forrester online event

Engaging digital buyers with credible, objective content is key to a successful customer-centric content marketing program. Yet, marketers often fail to create content that resonates with buyers: over 50% of buyers indicate that the content they receive is useless. Marketers must understand the attributes of compelling content and create their strategy based on that knowledge.

During this live webinar, you’ll learn how to build a customer-centric content program by understanding the:

  • Attributes of credible and objective content
  • Content formats buyers prefer
  • Need for content localization and specialization
  • Importance of emotion and empathy in content

Hosted by:

Daniel Klein
Vice President, Consulting
Forrester

Laura Ramos
Vice President, Principal Analyst
Forrester

Watch now

Complete the form to watch this complimentary on-demand webinar.