Digital is transforming everything, including how B2B technology buyers research and purchase solutions. Marketers need to evolve their approach to engage effectively with a diverse group of self-educating, digital buyers. From the content they desire to the places they seek out information, digital buyers for B2B technology are charting a different course than traditional buyers.
Watch this on-demand webinar to get practical insights and advice that will help you better engage and serve your changing B2B technology buyer. You’ll learn:
The types of B2B technology solutions digital buyers want
Digital buyers’ unique patterns of behavior that your marketing must take into account
Comparisons of a traditional B2B tech buyer’s journey vs a digital buyer’s journey
Advice for generating better results through your marketing efforts
Vice President, Business Technographics
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