Predictions 2018
A year of reckoning

The fate of individual companies has never been more uncertain, and the window of opportunity is closing for many.

Forrester’s 2018 predictions describe the market dynamics that favor those taking aggressive action and create existential risk for those still holding on to what has worked before. 2018 will force decisive action for firms looking to digitally transform, revitalize customer experiences, and take control of their destiny.

Gain new insights and help catalyze action at your organization.

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2018 Predictions

                        1
CX hits a wall
                  
                  2
The digital crisis
                  
                  3
Talent widens the digital divide
                  
                  4
The empowered machine
                  
                  5
The algorithm wars
                  
                  6
The intelligent agent cocoon
                  
                  7
The advertising correction
                  
                  8
The GDPR challenge
                  
                  9
Open banking lays siege
                  
                  10
Retail experience harmonization
                  
                  11
The AI reset
                  
                  12
Blockchain inches forward
                
                13
Security for profit