The Fundamentals Of Building An Audience-Centric Content Strategy

Create a B2B content strategy that engages buyers and inspires action. Explore our e-book to uncover best practices for delivering messaging that resonates across the buyer’s journey.

Featured Blogs & Podcasts


Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.
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Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Your product demos, content, and delivery channels won't matter if you're pursuing the wrong targets. Learn how the new Waterfall can help you zero in on the most promising opportunities.
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Bold At Work

Being a customer-obsessed organization requires change — it requires being bold.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations.


Causes And Cures For Toxic Culture In The Security Org

There’s a culture crisis in the IT security field that could be putting firms at risk. Learn about the causes and cures of a toxic security culture from Principal Analyst Jinan Budge in this episode of What It Means.
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Sales Productivity Insights

Explore our research-based insights for building a more productive sales force. Boost performance and results through practical, actionable guidance.


Accelerate Sales Rep Performance With Data And Insights

Learn how to increase opportunity volume, deal velocity, deal size, and win rate with Dynamic Guided Selling.
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Five Productivity Obstacles Sales Organizations Need To Overcome

Phil Harrell May 26, 2021
Improving reps' productivity is a key priority for many sales leaders. The first step to achieving this is to truly understand the productivity obstacles today’s sales teams face.
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Empower Your Sales Reps With Data

How can you equip your sales team to succeed with today's empowered, digitally savvy buyers? In this webinar, learn how dynamic guided selling can give your sales force a competitive edge.

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