Data Strategy & Insights

To glean actionable business insights from mountains of data, you have to empower your teams with the tools and knowledge they need. Join Forrester analysts, industry speakers, and other data and analytics practitioners for our Data Strategy & Insights North America live virtual event October 13-15.

Featured Blogs & Podcasts


Contact Centers Reacted To COVID-19 Quite Well — It’s Now Time To Institutionalize The Best Practices

Contact centers have met COVID-19 challenges with impressive agility and tenacity. Their next step is to apply the lessons from the crisis to build brand-new operational blueprints.
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The SEO Platform Landscape Is A Cheese Board Of Point Solutions

With advertising budgets cut, SEO strategy is more important now than ever before. Learn three key takeaways from the new Forrester Wave report on SEO platforms.
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Discover More Of Forrester's Research

Explore frameworks, methodologies, surveys, and reports relevant to your business challenges.

Customer Obsession And The CEO

Getting to customer obsession is a complex, all-in effort that is more of a cause than a program. It flows directly from the heart of an organization — it’s about how you behave and what you value.


Lessons From The Pandemic For B2B Sales And Marketing Leaders

By disrupting familiar ways of working, the pandemic has forced B2B sales and marketing leaders to reprioritize and reflect. In this discussion of key priorities for European sales and marketing leaders, Vice Presidents Isabel Montesdeoca, Phil Harrell, and Meta Karagianni explain the lessons that can be learned from this period.
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B2B Sales Leaders: Improve Your Effectiveness


Use Science to Improve Sales Team Productivity and Build a “Seller-Friendly” Culture

A fundamental approach to solving sales productivity challenges is to understand where reps invest their most precious asset — their time — and to address sales rep efficiency. Understanding why reps are spending time on non-productive tasks, and then freeing up that time so they can spend more time selling is a data-driven approach.
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Cadence Optimization Is a Sales Rep Prospecting Superpower

Follow three steps to improve the effectiveness of your prospecting teams, and leverage AI to enhance your sales reps' ability to connect with buyers.
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Sales Activity Study

Identify productivity roadblocks for your sales reps and start paving the way to greater efficiency.

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