Your Priorities Are Our Expertise

Forrester Decisions is our new portfolio of research services that helps executives and their teams — across technology, customer experience, marketing, sales, and product management — plan and pursue their most pressing priorities. Forrester Decisions empowers you to make bold decisions so you can drive growth and deliver results.

Featured Blogs & Podcasts


Introducing Forrester Decisions

Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan ​and tackle their most pressing initiatives and priorities for driving growth.
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“Winning” MITRE ATT&CK, Losing Sight Of Customers

Are the results of a MITRE ATT&CK evaluation a good gauge of a vendor's effectiveness? Maybe. Vice President and Principal Analyst Jeff Pollard explains how to use the results in your vendor analysis.
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Customer Obsession Has Never Been More Important ​

According to our data, customer-obsessed organizations grow revenue, profits, employee engagement, and retain customers at more than twice the rate of other firms. Yet only 8% of firms are actually customer obsessed.

How customer obsessed are firms today?

Source: Forrester’s The State Of Customer Obsession 2021

The Pandemic’s Long-Term Lessons For Retailers

As reopening slowly begins, we’re joined by VP and Principal Analyst Sucharita Kodali to explore how the pandemic has reshaped the retail industry and where retailers should focus their resources going forward.
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Customer Experience Insights

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.


What’s Wrong With Quick-Fix Products For Digital Accessibility

Gina Bhawalkar 5 days ago
Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the Web Content Accessibility Guidelines (WCAG) and the laws in your region of the world. Many companies I speak with these days are tempted […]
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Solve Customer Mysteries With Quantitative And Qualitative Investigation

Brandon Purcell 5 days ago
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.
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Connected Experiences. Inform. Integrate. Grow.

A more connected experience is possible. Learn more at CX North America, June 7 – 9, Forrester’s must-attend event for CX practitioners.

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