Planning Assumptions 2021: Chief Sales Officers

Sales success in the next normal requires new approaches. Learn how to equip your organization to win with today’s savvy buyers while driving cost efficiency.

Featured Blogs & Podcasts


Can Your Sales Rep Be Influenced By Commission?

Compensation is important — but it isn't always the primary sales motivator. Evaluate these three factors to determine the true impact of commission.
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It’s Likely You Already Have Low-Code Developers — Get Them Into Your Security Neighborhood

Security pros should work to integrate security into the developer experience to ensure customer-facing applications are secure. Consider these three points to get started.
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Predictions 2021

Accelerating Out Of The Crisis

In 2021, top companies will invest in adaptability, customer-obsession, and technology-fueled experiences. Download our guide to 2021’s critical business and technology trends.

In 2021, 35% of adaptive and growth-model firms will invest in workplace AI solutions to help workers deal with disruption.


The Well-Being Opportunity For Financial Services Firms

The interests of financial services firms no longer align with those of the customers they serve, Senior Analyst Aurélie L’Hostis argues. In this week’s What It Means episode, she explains why a strategic focus on consumers’ financial well-being is key to driving loyalty and future growth.
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Customer Experience

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.


Update Your Understanding Of Emotion (Hint: It’s Not Just Feelings)

Jim Nail 3 days ago
2020 was an emotional rollercoaster. A global pandemic, economic upheaval, social unrest, and a contentious election have all left consumers reeling. Marketers know that emotion is the biggest driver of purchase decisions and naturally attempt to tap into these turbulent consumer emotions. But those attempts can fall flat (see: this mash-up of pandemic advertisements that […]
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CX Leaders: Vendor Consolidation Continues With Two Smart Acquisitions

Faith Adams January 6, 2021
In 2021, things are already heating up more for customer experience (CX) leaders. In just a few days, we’ve already seen two acquisitions — and we know of more on the horizon. Unified data analytics technology vendor Topbox — known for helping organizations connect disparate data sources to create a more unified, cross-channel view — […]
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Capturing The ROI Of CX

Build a persuasive CX business case with our complimentary step-by-step guide and ROI calculator.

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