CX North America

Discover how to cultivate CX that earns customer devotion and yield business results.

At CX North America, you’ll learn how to succeed with CX by building powerful customer journeys augmented with effective analytics.

Featured Blogs & Podcasts


Too Cool For School? Try These Four Tips For Effective Product Manager Upskilling

Many of the product management leaders we speak to say improving their team’s competencies is a key priority. Learn the training approaches that can yield the best results.
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How To Make Sense Of Consumer Behavior After The Pandemic

Although it’s tempting to view the pandemic as a finite period in time and bucket consumer behaviors into “pre-pandemic” and “post-pandemic” states, over two decades of deep global consumer research remind us it's not that simple.
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Future Fit Technology


Turn Turbulence To Advantage With A Customer-Obsessed Tech Strategy

Watch this presentation from our Technology & Innovation event to learn how a future fit technology strategy will help your organization respond to uncertainty with adaptivity, creativity, and resilience.

Firms that are adaptive, creative, and resilient leaders deliver revenue growth at 2.7 times the industry average.


Business Resiliency Lessons Learned From COVID-19

What resiliency lessons can businesses learn from the pandemic? In this episode, VP Amy DeMartine and Senior Analyst Alla Valente review some of the best examples.
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Statement on COVID-19
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Customer Experience Insights

Customer experience is a key driver of loyalty, satisfaction, and revenue. Mastering it is a complex and ever-changing proposition. Forrester’s insights aid organizations to succeed with customer experience.


The Rising Bar For Retailer Mobile App Experiences — Are You Ready?

4 days ago
Use best-in-class examples to prioritize your retail mobile app development.
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Future Fit Technology Strategy — Learning From Amazon

Phil Brunkard 5 days ago
The Future Fit Challenge Applies Today, Not Just Tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers. They must also enable their employees with the capabilities to achieve this customer obsession in an efficient and effective way. […]
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Connected Experiences. Inform. Integrate. Grow.

A more connected experience is possible. Learn more at CX North America, Forrester’s must-attend event for CX practitioners.

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