A Complimentary Forrester Webinar
In the Age of the Customer, the buying process transforms from seller-led to buyer-led. This evolution of B2B buying will affect your strategy and the actions you take to meet and exceed your buyers’ expectations. Buyers expect visibility, transparency and personalization across multiple interaction types and across the entire customer lifecycle. To master this new reality and drive efficiency, operations organizations must align on shared planning, data, measurement, and infrastructure.
