Planning 2021: Asia Pacific B2B Marketing Leaders

Forrester On-Demand APAC Webinar

As B2B marketing leaders in Asia Pacific look toward the upcoming fiscal year, planning carries the additional burden of anticipating the unknown. It’s not enough to rely on simple adjustments to the previous year’s plan. To succeed in this climate, CMOs must be the agents of change.

Key takeaways from this webinar: 

  • Five trends that will influence the priorities of B2B CMOs and marketing leaders in 2021
  • The importance of introducing proven best-practice processes that can be quickly adjusted to create alignment between revenue-engine functions and meet the changing needs of the business

Duration: 40 mins

If you face any issue registering for this on-demand webinar, please email us at apacmarketing@forrester.com.

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