B2B Marketing:
Content Strategy Webinar Series

This Webinar Series is dedicated to sharing key advice to help you boost your content strategy in 2021, with sessions based on your primary interest as a B2B marketer.

Watch now on-demand.

Watch this session if you are a regional marketing leader looking to discover best practices for aligning content planning, translation, and localisation efforts within your global teams.

Best Practices For Building Global Campaign Content With Local Relevance

Watch this session if you are a B2B marketing leader looking to discover best practices for building a content strategy that is based on customer insights.

The Building Blocks Of An Audience-Centric B2B Content Strategy


Best Practices for Building Global Campaign Content with Local Relevance

Watch On-Demand (45 mins)

For many B2B marketing organisations, content planning, translation, and localisation are operated from a centralised corporate function. This creates challenges in local content relevance, resulting in content waste and diluted global and regional campaign performance.

Registrants will learn how to:

  • Adopt a content strategy process that gets their voice heard.
  • Drive better alignment between global and local teams on campaign content.
  • Optimise the value and impact of campaign content investments.

The Building Blocks of An Audience-Centric B2B Content Strategy

Watch On-Demand (45 mins)

Are content strategy, creation and activation decisions often based on internal assumptions and hyped market trends at your organisation? Achieving audience centricity is an ongoing challenge for many B2B marketing organisations, who struggle to leave behind their product-centric ways.

Learn how to:

  • Create the content strategy building blocks upon which all content planning should start.
  • Make 2021 the year you commit to a content strategy that is based on real audience insights.
  • Achieve an audience-centric content strategy that works for your customer and your organisation.

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