The Future Of Digital Banking

Customers tend to like digital disruptors; they’re edgy, creative, and valuable. Most fintech companies address specific customer pain points and ambitions. Commerce platforms increasingly deliver lifestyle experiences that place them in the day-to-day world of your customers. How do you get into the hearts and minds of existing and future customers? What are the motivations and attitudes of your potential customers? What expectations will be placed on you based on the last best experience customers had in any market? This is the moment to ramp up your knowledge of existing and future customers — and use those insights to gain strategic value.

Banks need scenario planning for a clear-eyed view of what 2020 and 2021 will look like and act like. How will startups progress, and who will survive or thrive? What is the real ambition of commerce platforms, and where do future strengths and weaknesses lie? What is the future of payments, and how do banks position if payments simply melt into the background of commerce experiences? Scenario planning gives you clarity and time on the clock — time to identify strategic options so you can best position for a bumpy, dynamic ride.