The state of loyalty strategies

A complimentary Forrester on-demand webinar, in conjunction with Bizrate Insights

Loyalty programs have been long synonymous with rewards and point-based incentives. However, data from Bizrate Insights and Forrester shows that purely transactional benefits will not drive enduring customer loyalty. Savvy marketers recognize that their firms’ loyalty programs offer a wealth of rich insights about their best customers, and they are putting those insights to use to offer more relevant and meaningful benefits. This webinar will help marketers elevate loyalty beyond marketing programs to be a firmwide mission to deliver better customer experiences.

Key takeaways

  • Marketers must combine behavioral and emotional metrics to get a clearer picture of true loyalty.
  • Marketers are using and piloting new loyalty program rewards that appeal to customers' emotions.

Hosted by

Emily Collins
Senior Analyst
Forrester

Scott Macon
President
Bizrate Insights

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