Customer-obsessed marketing

Interactive Marketing Maturity Research

Shar VanBoskirk
Vice President, Principal Analyst
February 18, 2008

Sharvanboskirk
[Posted by Shar VanBoskirk]

I’m launching a quant study to fuel two pieces of research: 1) The first is focused on identifying the levels of maturity among interactive marketers across industries. When finished this report will define the different interactive marketing maturity levels, the characteristics of firms at each level, and also present a roadmap for growing from lower to higher levels of maturity; and 2) The Interactive Marketing Channels To Watch in 2008. This piece is an update to our annual study examining which interactive tools marketers are using, piloting or planning to pilot in 2008. We’d love your input on this study. If you or one of your colleagues is involved with interactive channels (e.g. email marketing, search marketing, display ads, social networking, blogs, widgets, mobile) we would love your input in our research. Take the survey here. We’ll send you a copy of the research when it becomes available. Thanks in advance for your contribution!

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