[Posted by Jennifer Bélissent]
Global marketing also requires a degree of consistency. How do you strike that balance? My new report — Get the B2B Messages Right: Balance Global Consistency And Local Relevancy — discusses the challenge of getting the global messages right for local audiences, and provides some recommendations for how to do it.
In my newest blog post, "Global versus Local" at B2B Beyond Borders, I surface some of the data behind the report and take you behind a personal example that didn't make the report.