Differentiate with digital

What 1D Product Codes Did Consumers Scan This Shopping Season? Toys …

Julie Ask
Vice President, Principal Analyst
December 7, 2010

ScanLife reported that the amount of scanning traffic was 30x higher during Thanksgiving weekend than one year ago. Wow! Product purchases from the application were also up nearly threefold. Books were most purchased. Toys were most scanned. See this story on PR Newswire. This Forrester report offers our perspective on a developing technology.


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