Customer-obsessed marketing

Responsys Introduces The New School Of Marketing

Shar VanBoskirk
Vice President, Principal Analyst
February 22, 2011

I spoke last week at Interact 2011, a Responsys-sponsored event attended by about 600 of its current clients and prospects. The theme of this year's event was "The New School of Marketing," a framework Responsys has developed to help marketers better connect with empowered consumers. The fundamental principles of New School Marketing are that it is: permission-based, automated, cross-channel, and focused on engagement. See what Responsys thinks will change from current approaches to those that are part of New School Marketing:

I found the event to be extremely well produced (not just because it featured a fantastic performance by the iconic Cyndi Lauper — see photos below) and full of some great marketer stories which I'd like to share in my next several posts.

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