May 18, 2011
Dave Frankland is an analyst’s analyst: a critical and perceptive forward-thinker with an encyclopedic knowledge of customer intelligence services and strategy. So it shouldn’t come as a surprise that he has taken over as our Research Director, with the mandate to oversee all research and ensure that we are as relevant and consistent as possible across the team.
Of course, that left some pretty sizable shoes to fill in our team’s research agenda. Now, maybe I’m a little TOO fond of a challenge, but I raised my hand and asked to be considered for the position.
I’m tremendously honored to announce that, effective immediately, I’ll be taking over Dave’s coverage of CI services (agencies, MSPs, data providers and consultants).
My first report in this new role will provide an assessment of alternate vendors to the recent Database MSP Wave. Then, keep an eye out for a forward-looking analysis of what we’re calling the “Personal Data Cloud.” Future reports will look at outsourcing versus insourcing, vendor selection processes, and the changing role of customer intelligence in traditionally non-CI-driven agencies.
I’m looking very forward to getting to know many of you better and to exploring the changing face of the services landscape. I invite you to engage with me via our Inquiry and/or Briefing teams and to track me down at some upcoming events:
- Privacy Innovation Invention: May 19th – 20th (Santa Clara, CA)
- Merkle CRM 2.0 Summit: June 6th – 8th (San Diego, CA)
- Forrester's Customer Intelligence Strategy And Analytics Workshop: June 20th (New York, NY)
Please join me in welcoming Dave to his new role, and rest assured that we are searching aggressively for my backfill to keep forward momentum on our coverage of marketing measurement.