July 12, 2011
More than 90,000 iPad-only apps are available today. Forrester clients in a wide range of industries — media, software, retail, travel, consumer packaged goods, financial services, pharmaceuticals, utilities, and more — are scrambling to determine how to develop their own iPad app strategies (or browser-based iPad strategies).
Clients are asking us to help them address both challenges and opportunities associated with the iPad: How do I develop an app product strategy for the iPad? Does the browser matter, too? What will make my app or browser experience stand out from the competition? How will an iPad app complement my smartphone and Web properties?
If you are navigating these sorts of decisions, I'd like to invite you to a very exciting event being hosted by an analyst on my team, Sarah Rotman Epps. Sarah's holding a Workshop on July 27 (in San Francisco) to help clients like you separate the hype from the reality and take concrete steps toward developing a winning iPad app and browser strategy.
The Workshop: POST — Refining Your Strategy For iPads And Tablets
This Workshop focuses on refining your strategy for reaching and supporting your key constituencies through iPads and other tablets. We'll take you through the POST (people, objectives, strategy, and technology) process, helping you to:
- Understand where the tablet market is going based on Forrester's latest data and insights.
- Apply what other companies have done to your own tablet strategy.
- Use the POST framework for thinking through your tablet strategy.
- Identify areas of development in your strategy.
- Bring back new ideas to your company and validate/challenge your existing strategy.
Sarah's Workshop will help you to learn how to apply the POST method to build your own iPad app or browser strategy. I invite you to check out the details here.
Forrester clients, contact your account managers so you can join us on July 27 in San Francisco!