The Counterintuitive CEO

Apps Beat Web

October 13, 2011

In January of 2011, Forrester’s research showed that tablet owners used the Web far more than apps on their device. Over the last few weeks, visitors to my blog indicated that apps had passed the Web (check out the results at left).

Now this survey was not scientifically significant, but it’s another signal that users are shifting away from browsers to apps. Why? Better experience, speed, ease of use. The App Internet approaches.

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