Customer-obsessed marketing

Benchmark Your Interactive Marketing Maturity

Shar VanBoskirk
Vice President, Principal Analyst
October 13, 2011


Live today is Forrester’s new free benchmarking tool that can help you compare your company’s interactive marketing budget and organization against your peers’. Simply answer a few questions and our tool will compare your answers with similarly sized companies against five metrics:

  1. The size of your interactive marketing budget
  2. The share of your advertising budget dedicated to interactive marketing
  3. The percent of your interactive budget earmarked for emerging media
  4. The size of your interactive team
  5. The number of agencies you work with for interactive support compared with other companies of your size

But the online tool isn’t the only way for you to benchmark your interactive maturity.  In fact, we hope that you use benchmarks to track progress, rather than as end states.  We actually have a number of reports available to help you best apply these benchmarks into a larger interactive marketing maturity effort.

First off read "Benchmark Your Interactive Marketing Maturity," which explains how to use the benchmarks we provide in the online tool.  Then we have several other pieces that can help with specific benchmarks:

 And if you are looking for a more custom benchmark, let us know. We can profile our data to match you or your competitive set.

Do let us know what you think of the benchmark tool. We’d love to hear from you.


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