How To Avoid The Mobile Goat Rodeo

Ted Schadler
Vice President, Principal Analyst
October 20, 2011

Mobility in the enterprise is a goat rodeo waiting to happen. Are any of these things going on in your company?

  • Building customer mobile apps that don't tie into the .com site.
  • Coding for iPhones while leaving Android phones unserved.
  • Forcing a session login to a mobile collaboration app that keeps employees from bothering.
  • Locking down employee devices when email is the only app on it.
  • Failing to have the network and hardware to handle an explosion in transaction volume.

If so, you're not alone. It's natural in a fast-moving environment to tackle things piecemeal in the hope that you can handle the problems later. But that approach leads to chaos and confusion and lack of coordination. And that can lead to huge problems that are happening already or are lurking just behind the goat rodeo gate.

It's time to take a deep breath, call an offsite meeting, and put a mobile strategy playbook together. In a recent report for Forrester customers, Building An Operations Stairway To The Mobile Future, my colleagues and I mashed together seven things that have to come together to make mobile operations work. It's not the full chapter list in the playbook, but it's a good operational start.

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