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Growing Momentum Around eCommerce In Brazil

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Zia Daniell Wigder
November 15, 2011

Back in September, I wrote up a few of my findings from meetings with companies in the eCommerce space in Rio and São Paulo. We’re fielding an increasing number of questions about Brazil, and indeed, while eCommerce in Brazil today is still heavily dominated by local companies, the landscape is starting to include more international players:

  • Global eBusinesses are increasingly making Brazil a priority. One of the trends we called out in our global eCommerce predictions for 2011 was that Brazil would be a key market this year for eBusinesses expanding internationally. Momentum is building: Last summer, Sony launched a new online gaming store in Brazil, and Netflix entered the country. Even Amazon took a step into the market a few weeks ago when Amazon Web Services launched its first edge location in South America in São Paulo. European companies, too, are focusing on Brazil – Germany’s Rocket Internet, for example, incubates eCommerce start-ups in Brazil such as fashion website Dafiti which launched earlier this year.
  • Vendors are also turning their attention to Brazil. While a few global players like IBM have established eCommerce solutions tailored to the Brazilian market, an increasing number of US-based vendors are turning their attention to Brazil. In the past couple of months alone, vendors as diverse as email marketing provider ExactTarget and mobile commerce solutions provider Usablenet announced new acquisitions or implementations in Brazil. The interest in this market is only likely to grow as both local and global retailers in Brazil look to add more enhanced tools and features to their online offerings.  

Our newly published report on Trends in Brazil’s eCommerce Market identifies some of the key trends and provides recommendations for companies eyeing opportunities in this rapidly evolving market.

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