November 21, 2011
Calling all customer experience professionals! It’s that time of year again . . . time for Forrester to take a snapshot of what’s going on inside customer experience programs around the globe.
Want to see how your company’s 2012 plans stack up? All it takes is 10 minutes. Complete Forrester’s Q4 2011 Customer Experience Survey, which will ask you a few questions about:
- Your company’s goals and objectives for customer experience in 2012.
- How your organization manages customer experience on a daily basis.
- The customer experience categories you plan to funnel budget into for 2012.
Once the survey closes in mid-December, we’ll analyze the data and write a summary report titled “The State Of Customer Experience, 2012.” We’ll send you a copy of that report when it publishes in January — even if you’re not a Forrester client.
Thanks in advance for helping with our research. This data will fuel not only this report but also much of our other research throughout the coming year.
(By the way, this survey is for customer experience professionals who are working to improve customer interactions with their own companies. Agency employees, technology vendors, and consultants should take a pass on this one. There will be surveys for you later in the year.)