Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey
Forrester research shows that today’s B2B buyer will find three pieces of content about a vendor for every one piece that marketing can publish or sales can deliver. They are finding this content in an ever-expanding number and variety of channels. And they are accessing these channels from an increasingly diverse array of devices. Without … Continue reading Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey
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