Last month, I published an update to my 2011 Forrester Wave™ on talent management because the human resource management (HRM) market has experienced tremendous consolidation and many top-rated vendors have become part of other very large organizations. I defined “talent management” as encompassing performance, learning, succession planning, and career development. When I published my current Wave in March 2013, I continued to call it the “Talent Management Wave.” This has caused confusion, because in the past two years, the word “talent management” has morphed to include recruiting, which also has seen incredible growth and change. As the Wave is a deep dive into more than criteria and focuses on 10 vendors, I could not include recruiting within the parameters of the Wave. Recruiting is also very different, with many integrations with small boutique vendors that provide important services. But the questions kept coming: “Where is recruiting?”
I decided that the title, not the content, was the problem. Therefore, this Wave has a new, more representative, title: “The Forrester Wave: Learning And Talent Development, Q1 2013.” This title better describes my effort to showcase the suite vendors that own both performance (often including succession and career development) and learning applications and have devoted tremendous energy and resources to unify the two applications (with various degrees of success). Ideally, this means that a manager can identify an employee knowledge gap and, right from the performance app, select the best learning opportunity that will address the gap, and the activity or course appears on the employee’s individual learning plan. These applications look and feel like one application.
So what does this mean for recruiting? Because recruiting is so important today, I feel that it deserves its own document. I’m planning market landscape research that will include suite players with a recruiting application, standalone recruiting vendors, and more niche vendors like passive recruiting vendors, recruiting marketing vendors, culture-fit vendors, asynchronous audio and video interviewing vendors, etc. This upcoming market landscape research, my newly titled Wave, and my colleague Paul Hamerman’s Q1 2012 Wave on human resource management systems form an excellent body of research for users who want to understand the technology implications and offerings, and the transactional and strategic approaches to HRM.