May 9, 2013
The nomination period has officially closed for the new Forrester Outside In Awards for customer experience excellence. The companies nominating themselves have done their hard work, and now it’s the judges’ turn to evaluate the submissions and pick the winners.
We’ve been getting some questions about the Outside In Awards and what to expect on stage at our June Forum. First of all, we’ll be handing out the awards the morning of June 25th at Forrester’s Customer Experience Forum in New York City. If you’ve been on the edge of your seats wondering who will win, the suspense will finally be over.
The awards ceremony itself is so short, though, that you’ll only get a taste of what makes these programs award-winning material. Bummer, right? Not so fast!
What we found with our other award programs — the Voice Of The Customer Awards and the Groundswell Awards — is that companies tell us great stories about what they’re doing. In their nomination forms, we hear about all kinds of interesting practices that these companies have been able to link to business results, which is what we look for in the awards. Rather than keep all of the details to ourselves, we like to get them up on stage so that they can tell their own stories and answer questions from the audience about what they're doing.
The Outside In Awards will be no exception. On the afternoon of June 25th, I’ll be leading a track session panel with representatives from several of the winning companies. They’ll present more details about their award-winning practices and the results they’re getting, and you’ll get a chance to ask your burning questions and get some practical advice.
I bet you’re wondering who will be on the panel, yes? Well, you’re going to have to wait until the winners are announced at the Forum! For now, it’ll have to remain a mystery.
Hope to see you in New York. Get your questions ready! And if you haven’t registered yet, do so by tomorrow (May 11th) to get early-bird pricing.