Build an insights-driven org

Announcing the 2013 Customer Analytics & Measurement Survey

Srividya Sridharan
Vice President, Research Director
October 29, 2013

Last year, we published The State of Customer Analytics 2012 (subscription required)  based on the results of our annual customer analytics adoption survey where we uncovered key trends of how customer analytics practitioners use and adopt various advanced analytics across the customer lifecycle and highlighted challenges and drivers associated with customer analytics.

This year, I am teaming up with my colleague and attribution guru Tina Moffett to further explore measurement, attribution and customer analytics practices ranging from the type of attribution techniques in vogue to the adoption of advanced analytics methodologies.  With this expanded survey we want to understand how you use and apply measurement and analytics in your organization to optimize both cross-channel marketing campaigns as well as customer programs.

In particular, we’re fielding questions to understand the goals and challenges associated with measurement and analytics, the adoption and application of measurement and advanced analytics methods, the use of several marketing and customer metrics, the customer insights process and workflow as well as the organizational aspects that support measurement and analytics. We encourage you to participate in this survey, as this information will help you benchmark your measurement and analytics adoption efforts.

Click here to take the 2013 Customer Analytics & Measurement Survey. We will send a complimentary copy of the completed research with aggregate results to all research participants. Please feel free to share this link  http://forr.com/MeasureAnalyze with clients or colleagues involved in measurement and analytics.

Thank you in advance for your time; we look forward to sharing the results with you!

 

 

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