Last week I had the Forrester Board of Clients in town. As part of our great dinner discussion, I asked each client to name their favorite book of the moment. Here's their recommended list:
Who Owns the Future
Jaron Lanier's diatribe against Google, Facebook and other "siren servers."
Daniel Pink's tome is an often-noted favorite of Forrester clients. I think it's time for me to read this one…
Made to Stick
Why some ideas become memes and others quickly fade
Jonah Berger builds on "The Tipping Point" to explain idea traction.
Recommended by one of our healthcare clients. How to fix American medicine.
Doris Kearns Goodwin's latest on Teddy Roosevelt.
Why some businesses thrive on chaos and change.
I hope you find some good beach reading above…
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