What are you doing on October 16th and 17th? That's when Forrester's Forum for Application Development & Delivery Professionals will be held in Chicago. Join us this year for lively session, networking, and discussions about building software that powers your business. The agenda is hot including a session from me on The Unstoppable Momentum Of Hadoop and guest speaker from McDonald's on How McDonald's Plans To Leverage Its New Digital Platform To Revolutionaize Customer Experiences.

We have lots of fun at these events too. Check out this video of last year's event where we grabbed both clients and analysts and asked them an important, and to some, philosophical question: What Makes A Great Application Developer? See if you'd answer the same way.