Marketers face continuous uphill battles when it comes to social media. Whether it’s an emerging social network, an algorithm change within an existing social network, or the technology that enables social across an enterprise, change is constant. And these changes don’t even account for behavioral changes among our prospects and customers. The situation will only become more challenging, so we urge marketers to embrace the POST process when developing marketing initiatives and to figure out where social can bolster your initiatives.
- Understand your customer’s view of social media before developing your marketing initiative
- Define your marketing objective and its impact
- Determine the best tactics to tie your audience and objective together
- Find the right social technology to help you implement your cohesive strategy
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