November 21, 2016
Forrester’s 2016 Global Mobile Executive Survey is open, and we are calling for marketers in China. If you’re a marketer who is involved in mobile consumer initiative in China, please take this opportunity to provide your perspective.
My colleagues Julie Ask, Thomas Husson and Jeniffer Wise are collecting responses from marketers in the US and Europe. If you want to understand the role that mobile is playing in various organizations in different regions, what their objectives are, how they measure the success of their mobile initiatives, and a lot more, you just have to share with us your own perspective and we will aggregate the answers.
For your efforts, we will share a free copy of the survey results.
Click HERE to start the questionnaire.
If you’re not familiar with your company’s mobile consumer approach, please forward this survey to the relevant colleagues who are in charge of defining or implementing your mobile consumer approach.
The survey takes about 20 minutes to complete.
The survey will be live until November 29, 2016.
Responses will be kept strictly confidential and published only in an aggregated and anonymous manner.
Needless to say, we will filter responses and exclude irrelevant answers as well as answers from vendors or consulting organizations.