Featured Blogs

Blog

The New Change Management: Automated And Decentralized

Charles Betz January 11, 2021
Principal analyst Charles Betz provides key recommendations for modernizing IT change management in the wake of agile transformation.
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Blog

Five Actions Every Portfolio Marketer Should Take To Drive Business Value In 2021

Katie Fabiszak 2 days ago
As organizations prepare for 2021 and beyond, they need to focus on what matters most, which includes examining market trends and understanding buyer needs. Here are the five key actions portfolio marketers must take.
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Podcast

How B2B CMOs Can Win Over The Company Board

What It Means 2 days ago
Principal Analyst Jennifer Rouse explains how B2B marketing leaders can avoid potential pitfalls in board presentations and secure buy-in for key initiatives.
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Predictions 2021

Discover the most critical business trends of 2021 and how firms can accelerate out of the crisis.

Blog

Four Key Takeaways For Brands From CES 2021

Dipanjan Chatterjee 4 days ago
Discover what this year's all-virtual event revealed about the future of brand experiences.
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Blog

Empowered Consumers Call For Sustainability Transformation

Anjali Lai 4 days ago
While consumer conversations about the climate have ebbed and flowed for decades, 2020 marked a turning point that sparked unprecedented urgency around the climate crisis. Learn how this will impact consumer trends in 2021.
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Blog

What B2B Marketing Leaders Are Measuring: Five Key Takeaways

Ross Graber January 15, 2021
Instead of asking leaders which metrics they feel are most important, we asked which metrics actually appear on their top-level dashboards. Here's what we learned.
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Predictions 2021 For EX Leaders

Discover the critical trends that will matter to EX leaders in 2021.
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Predictions 2021 For CX Leaders

Discover the critical trends that will matter to CX leaders in 2021.
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European Banking Brands: Improve Your Mobile Banking Experience

5 best practices and actionable tips to implement in your journey.

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Predictions 2021 For Marketing Leaders

Discover the critical trends that will matter to marketing leaders in 2021.
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Webinar

Predictions 2021 For IT Leaders

Discover the critical trends that will matter to IT leaders in 2021.
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Blog

Le CDO Prend Sa Place Autour de la Table

Jennifer Belissent, Ph.D. 2 days ago
De plus en plus, les CDOs rejoignent la table des comités exécutifs d’entreprise. Maintenant, il faut qu’ils comprennent ce qu’on attend d’eux. Le monde a changé, et les décideurs dans les sociétés l’ont bien compris. Ils cherchent des indices qui peuvent les aider à mieux comprendre le nouveau contexte dans lequel ils opèrent. Ils ont […]
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Blog

It’s Time To Stop Paying For Commoditized Endpoint Security Features

Christopher Sherman 2 days ago
Today’s enterprise security buyers evaluating a new endpoint security suite often begin with a security RFP layered thick with many existing endpoint security features and capabilities, including antimalware, host firewall, anti-exploit, and application control. However, as our evaluation in the “The Forrester Wave™: Endpoint Security Suites, Q3 2019” showed, the major differentiation between today’s endpoint […]
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Blog

What I See Coming For The Channel: 2021

Jay McBain 2 days ago
  Last year ended up being a tale of two cities for the channel. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year. With catlike reflexes, the IT channel emptied the laptop supply chain and became […]
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Thrive In The New Era Of B2C Buying

Discover how your firm can grow and thrive over the next decade as new consumer buying patterns emerge.

Blog

Customer Service Technologies Are Variably Effective: Know Your Options

Kate Leggett 4 days ago
The pandemic has elevated the importance of the customer service organization — and uncovered gaping holes in customer service processes and technologies. Read three key takeaways from our recent survey into customer service tech.
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Blog

Insights From Forrester’s US Retail Recovery Heat Map, January 2021

Sucharita Kodali 4 days ago
Over the last 10 months, we have estimated how the retail economies of 30 major US metropolitan areas are recovering from COVID-19. By aggregating 11 metrics (across retail sales, local economic indicators, and virus spread), our model predicts that these metropolitan areas will face differing levels of COVID-19 disruption. For these metrics, we looked at […]
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Blog

What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales

Seth Marrs 4 days ago
Translating intent data into sales rep action offers a level of information that surpasses what sales reps can determine on their own. In his latest blog post for Forrester, Seth Marrs shares that when this is done well, it also links the buying signal to the action that has proven to yield the best results.
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Blog

Awareness Isn’t Enough — It’s Time To Change Behaviors

Jinan Budge 5 days ago
I am thrilled to announce my latest research, “How To Manage The Human Risk In Cybersecurity.” It’s research I’ve been leading and evolving since 2010, changing my mind about the title with each refresh to reflect the times. In 2010, for example, we focused on “How To Communicate And Promote Security To Gain Influence And […]
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Blog

Voulez-Vous Parler Social Networks’ Content Moderation Policies?

Jessica Liu January 15, 2021
My father told me once, “If you see something wrong happening in the world, you can either do nothing, or you can do something.” And I already tried nothing. — Steve Trevor, Wonder Woman Social networks, tech vendors ingesting social data, and brands running social listening practices might all be wondering the same thing right […]
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Predictions 2021 Hub

Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.

Video

Reaching Gen Z Starts With Understanding Their Truths

Mike Proulx January 14, 2021

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Blog

COVID-19 Offers The Opportunity To Redesign The Physical Office

Dan Bieler January 14, 2021
In the wake of COVID-19, organizations must redesign mobility solutions to shape resilient and adaptive future workspaces.
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Podcast

The Well-Being Opportunity For Financial Services Firms

What It Means January 14, 2021
The interests of financial services firms no longer align with those of the customers they serve, Senior Analyst Aurélie L’Hostis argues. In this week’s What It Means episode, she explains why a strategic focus on consumers’ financial well-being is key to driving loyalty and future growth.
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Blog

Prodigal Son Gelsinger Returns As Intel CEO

Glenn O'Donnell January 13, 2021
Early today, Intel announced CEO Bob Swan will be replaced by VMware CEO Pat Gelsinger. Facing stronger competitive challenges, Intel has struggled. As you can see, Intel’s stock (INTC) has languished while its peers grew exceptionally well. In the past 12 months, INTC stock lost 5.3% while Qualcomm (QCOM) gained 66.29%, AMD gained 80.18%, and […]
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Blog

Frustrated With Findability? Tagging Content Takes Teamwork

Kathleen Pierce January 13, 2021
Best-in-class organizations pair SMEs with content operations to optimize all aspects of content performance at scale.
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Inspire Your Sales Force. Produce Results.

Build and maintain a sales incentive program that both drives revenue and motivates your sales force.

Blog

Why The Service Mesh Should Fade Out Of Sight

David Mooter January 13, 2021
Service meshes need to fade away into the background of development platforms. To understand why, one must first understand the quiet revolution happening with Kubernetes.
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Blog

Brands Bear (Some) Blame For Conditions At Outsourcers

Ian Jacobs January 13, 2021
Between really bad press (here and here) and bankruptcy (here), large contact center outsourcers have seen a rough last few months. Bad press for outsourcers spells trouble for and affects the brands that contract with them: Consumers will react regardless of whether the news comes from the company itself or up the supply chain. Negative […]
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Blog

Forecasting In Uncertainty: Georgia’s Senate Elections Improve The Outlook For The US Tech Market In 2021

Andrew Bartels January 13, 2021
In our last US tech market forecast (“US Tech Market Outlook For 2021: After The Election — How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets“), we projected that US business and government spending on tech goods, services, and staff would be weak, with a 0.4% decrease. At that time, the Republicans […]
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