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Introducing Forrester’s Consumer Energy Index: A Formula For Consumer Innovation Readiness

Anjali Lai April 11, 2019
CMOs’ ability to impress and influence consumers becomes more difficult with each new technology and experience that enters the market. Despite a myriad of headlines about the awe-inspiring potential of AI or the wave of entrepreneurs dreaming up the next moonshot, consumers contend with more glitter than gold. The reality today is that: Businesses struggle […]
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PODCAST

Marketers, Challenge False Assumptions To Truly Win Fans

What It Means 1 day ago
With good intentions, marketers have made wrongful assumptions about what customers want, corroding consumer trust. Hear VP and Group Director Melissa Parrish explain how marketers succeed by valuing their customers’ voices on this episode of What It Means.
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The Future Of Health: How Our 2019 Predictions Fared In Q1

Arielle Trzcinski 3 days ago
Q1 is in the books. Alexa is HIPAA-compliant, the Amazon-Berkshire Hathaway-J.P. Morgan (ABJ) alliance now has a name — Haven — and the much-anticipated industrywide interoperability efforts got a huge boost with CMS’s proposed policy changes announced at the HIMSS conference. In the parlance of Bob Dylan . . . the times they are a-changin’. […]
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Reinvent Your Security Strategy With Zero Trust

Just as your business becomes increasingly data-centric, so must your security strategy and architecture.

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B2C Marketing Predictions So Far: Preference And Privacy Prove Powerful

Brigitte Majewski 3 days ago
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo. This year, we called that consumer desire for better data control, better experiences (especially in social), and better connections to their values […]
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ABM: Flash In The Pan Or Here To Stay?

Steven Casey 4 days ago
At the SiriusDecisions 2019 Summit on May 5–8 in Austin, Texas, I will join two of my new colleagues from SiriusDecisions, Service Director Matt Senatore and Senior Research Director Bob Peterson, in presenting our POV on the future of account-based marketing (ABM). I have to say that, prior to Forrester’s acquisition of Sirius, I was […]
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Digital Business Success Requires A Modern Core

Liz Herbert April 19, 2019
Years into the digital era, we see many companies that haven’t invested enough in modernizing their core. The so-called back office and other operational systems can seem disconnected from goals such as innovation and experience — but they are intricately linked. A legacy, monolithic core hinders innovation, growth, and employee and customer experience. For example, […]
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How To Leverage CX As A Strategic Differentiator In Healthcare

Arielle Trzcinski 22 hours ago
Healthcare organizations (HCOs) must be customer-obsessed. Forrester recently brought together practitioners from various HCOs across all sectors to discuss the importance of using customer experience (CX) as a strategic differentiator in healthcare. The digital economy that we live in every day as consumers, heavily focused on convenience and time, has laid the groundwork for the […]
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New Tech Spotlight: A Growing Crop Of RegTech Startups Vie For Unicorn Status

Carlton Doty 1 day ago
[This post was coauthored by my colleague, Christian Austin.] Of the 16 technology markets Forrester monitors for VC funding trends, the $2.1B raised by regulatory technology (RegTech) ranked 14th in 2018. As such, you’d be forgiven for overlooking a category that doesn’t evoke many buzzwords, hasn’t raised the splashy capital of several other markets, and […]
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May 14–15 • Chicago

Master Tech-Driven Innovation

Join us for Digital Transformation & Innovation 2019.

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Zero Trust Goes Mainstream In Europe

Paul McKay 1 day ago
Over the Easter weekend, we released a new research report looking at implementing Zero Trust in Europe. When we started, we knew that a one-size-fits-all approach would not work in Europe. In addition, general awareness of the Zero Trust security model is much lower in Europe than in the US. Unheard of 12 months ago […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini 2 days ago
Crisis Management Is Changing  Boeing’s having a tough run. The company is under intense scrutiny after two crashes involving its 737 MAX jets, with governments grounding planes globally. This isn’t the first time Boeing planes have crashed — but PR-wise, it’s the worst. What’s different serves as caution for all leaders, regardless of industry. The […]
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Can We Talk (Honestly) About The Executive In The Room?

James L. McQuivey 2 days ago
It’s easy to pick out truly bad examples of leadership. In every organization you are part of — from the parent-teacher cooperative to the leaders of nations — there are inept leaders who seem to have cajoled or manipulated their way into their roles. Despite how easily such examples come to mind, however, these egregious […]
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VIDEO

Scaling Agile: Don’t Copy Spotify; Learn From It! — Part 2

Diego Lo Giudice 2 days ago
How can mainstream enterprises successfully adapt an approach from a digital-native unicorn? While you can’t copy culture, there is a lot you can learn from it. Check out my video below to learn how the Spotify approach will — or won’t — help your company scale its Agile development. For more information, read my latest […]
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How Mature Is Your CX Program?

Great CX requires excellence in six competencies.

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Predictions 2019 Update: Cloud Computing Soars To New Heights

Dave Bartoletti 2 days ago
At the end of 2018, Forrester’s cloud team made some bold predictions about how cloud computing would accelerate enterprise digital transformation everywhere, from the data center to the mobile device to the edge. And we were right: Enterprise demand is exploding, new cloud platform services are being launched monthly, and public cloud services are coming […]
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CX Sydney 2019: What To Expect From Outgoing World Vision CMO Teresa Sperti

Michael Barnes 2 days ago
Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade, but what’s next? This year’s CX Sydney 2019 Forum will focus on how to drive real, disruptive innovation. I recently caught up with one of our keynote speakers — Teresa Sperti, the outgoing chief marketing, data, and product […]
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New Report Addressing Your No. 1 Requested Topic For 2019: Speed

James Staten 3 days ago
(coauthored by John Rymer) The top priority for Forrester’s C-suite Leadership Boards? Faster responses to customer issues and opportunities. Technology and marketing teams have raised their software delivery speeds but are slowed by other parts of the organization that decide and act more slowly. In the digital era, the first firm to grasp an opportunity […]
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How Automation Is Impacting Enterprises In 2019

Craig Le Clair 3 days ago
Forrester predicted in late 2018 that automation would become the tip of the digital transformation spear in 2019, impacting everything from infrastructure to customers to business models. Now that we’re four months in, we’ve evaluated whether our five specific predictions are on track. We first predicted that 40% of enterprises will have automation centers and […]
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Anthos Ups Google’s Enterprise Efforts

Jeffrey Hammond 3 days ago
(With Dave Bartoletti and John Rymer) The biggest announcement out of the Google Cloud Next conference in early April was the general availability of its Cloud Services Platform but with a new brand name: Anthos. Anthos promises to help software delivery teams build and manage modern applications across multiple cloud platforms, including on-premises and public […]
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A New Era, A New Digital Japan?

Meng Liu 4 days ago
A New Era, A New Digital Japan? On May 1, Japan will get a new emperor, and a new era — Reiwa — will begin. The transition is largely symbolic, as the emperor’s role is ceremonial, but the coming of the Reiwa era also marks the end of the Heisei era, sometimes known as “the […]
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Boeing Case Reveals That B2Bs Are Not Immune To Volatile Brand Crises

Brigitte Majewski 4 days ago
Boeing is learning the hard way that B2B companies are no longer immune from brand crises that typically only affected B2C companies subject to empowered customer scrutiny.
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Forget What You Read In “Winnie The Pooh”: The Goal Of A Honeypot Isn’t To Get The Adversary Stuck In A Tree

Josh Zelonis 4 days ago
Deception Technologies Operate By Identifying Business Use Case Violations Deception technology comes in many different varieties, but foundational to them all is the creation of an asset that has no legitimate business use. As this asset has no legitimate business use case, any interaction with it is necessarily a business use case violation. “But wait,” […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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The Security And Privacy Implications Of Drones

Merritt Maxim 4 days ago
Over the past few years, drones have transitioned from military-only applications into a strategic asset that is transforming a range of industries such as construction, real estate, insurance, and agriculture. Yet while drones introduce a range of use cases, the growth of drones also represents a new physical threat that demands the attention of security […]
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Introducing Forrester’s Digital Competency Map

Alyson Clarke 4 days ago
Digital transformation is your opportunity to reimagine your company from the ground up — don’t mess it up with poor, missing, or misallocated talent. Business leaders involved in digital transformation say that finding the right people with the right skills is one of their biggest challenges. To help digital executives, we developed the Forrester Digital […]
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