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How To Derisk Your Commerce Replatform

Joe Cicman February 6, 2020
Viewing your new eCommerce platform as a container to lift and shift legacy customizations is a mistake. Analyst Joe Cicman provides best practices.
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Blog

Computer Vision Joins The Fight Against Coronavirus

Guannan Lu 3 days ago
In China, local tech companies have worked to slow the spread of the illness, demonstrating the potency and real-world value of emerging technologies.
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Podcast

Employee Experience Bill Of Rights

What It Means 5 days ago
The specter of automation-driven job loss has made employees anxious and resistant to change. Principal Analyst J. P. Gownder joins to explain how an employee experience (EX) “bill of rights” can allay fears and boost morale by: 1) cementing what employees can expect and 2) ensuring that automation won’t cost your firm its valuable talent.
Listen Now

The CIO In 2020: A Window Of Opportunity Webinar

Learn how to transform your organization with a customer-first mindset while your competitors play wait-and-see this year

Blog

Publishers Shift Focus From Advertiser To Customer

Collin Colburn 6 days ago
Publishers are investing in producing quality content and luring in new subscribers over trying to appease advertisers. What happens next?
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Infographic

The Power Of The Values-Based Consumer — And Of Authentic Brand Values

Jim Nail February 14, 2020
As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.
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Blog

The Power Of Technology-Driven Innovation

Patrick Carroll February 13, 2020
Firms pursuing technology-driven innovation are growing 3–4 times faster than their industry averages. Find out why.
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Blog

Legacy Brands Take Note: FTC Won’t Protect You From DTC Competition

Jim Nail 3 hours ago
The Federal Trade Commission (FTC) recently sued to block Edgewell’s acquisition of shaving direct-to-consumer (DTC) company Harry’s, fearing industry consolidation since Edgewell owns Schick and Wilkinson blade brands. A disappointment to Harry’s founders and VC investors to be sure. Perhaps even a deterrent to further VC investment in DTC disruptor companies. But don’t mistake this […]
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Blog

Why The Private Sector Will Play An Increasingly Bigger Role In Climate Change And Sustainability

Stephanie Balaouras 4 hours ago
In 2017, the US, famously and controversially, made the decision to withdraw from the Paris climate change agreement. And some of the 187 countries that remain in the agreement are struggling to meet their commitments. Recently, Australia came under international criticism for proposing to use a dubious accounting method to meet its 2030 carbon reduction […]
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Webinar: How To Prove The ROI Of CX

Learn more about the ROI of CX and CX measurement 

Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 6 hours ago
Don’t Read This Before Dinner There are some things that can’t be unseen. Chief among them, a Whopper decomposing in high definition to demonstrate that Burger King plans to remove artificial colors, flavors, and preservatives from the burger. Industry pundits are all abuzz with opinion (ahem!), and Burger King is the toast of media town, posed for ad award glory. But will it help Burger King sell more burgers? So far, Burger […]
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Blog

The Good And The Bad Of US Federal Website UX

Gina Bhawalkar 8 hours ago
We recently evaluated seven of the most-visited US federal websites. Here’s a sampling of the good and the bad from what real users of these websites told us: “I found the website very easy to navigate. Everything was on the home page. The links were easy to understand.” “Each page has a lot of information, […]
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Blog

“Alexa, Stop Leaking My Data.” — How Consumer Smart Devices Threaten Company Assets

Christopher Sherman 9 hours ago
We’ve all heard the stories about how smart devices can enable hackers to spy on, and communicate with, unsuspecting victims. But while governments struggle to standardize security protocols for the internet-of-things (IoT) market, employees, and companies by extension, remain vulnerable to a slew of unsecured devices entering their home networks and expanding their attack surface. […]
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Blog

The Forrester Readiness Index: eCommerce — 2020 Will Provide Insights For Global Investment Needs

Viraj D'Costa 10 hours ago
While no single tool can provide all the answers when examining potential expansion opportunities, the Forrester Readiness Index (FRI) for eCommerce uses a wide breadth of data to aid retailers in identifying key markets for investment and potential growth opportunities. The 2020 version of the FRI report features an updated framework that evaluates 15 quantitative […]
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Blog

RSA Conference Cancellations: Coronavirus Fears Or Supply Chain Uncertainty?

Alla Valente 3 days ago
As 40,000 attendees descend on San Francisco for the annual security pilgrimage that is the RSA Conference, more sponsors pull out of the event citing safety concerns over the Coronavirus (Covid-19) Pandemic.
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The CIO In 2020: A Window Of Opportunity

The IT leader’s guide to capitalizing on uncertain times.

Blog

Top Three Takeaways From The Kronos-Ultimate Merger Announcement

Mark Brandau 3 days ago
The human capital management (HCM) technology market is a hotbed of M&A activity, so to anyone who follows it, this merger shouldn’t be a huge surprise. In fact, when private equity firm Hellman & Friedman acquired Ultimate Software around this time last year, the writing was on the wall. Kronos had already been taken private […]
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Blog

How Retailers Evaluate Commerce Solutions (Hint: It’s Changing)

Emily Pfeiffer 3 days ago
Today’s consumers have high demands: They want a personalized shopping experience, attentive customer service, and they want the merchant to meet them where they are. That’s a tall order. Retailers are rapidly shifting their business models to meet those needs and expectations, but they can’t do it alone. Retailers have raised their demands of commerce […]
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Blog

Explore Computer Vision To Boost Your Brand

Thomas Husson 3 days ago
The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing. However, the dramatic explosion in the number of consumer mobile devices with cameras and in the amount of visual content and sharing on platforms such as Instagram, Pinterest, Snap, and TikTok make it crucial for marketers to break down these […]
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Blog

Morgan Stanley Grows Its Brokerage Business With E-TRADE Acquisition

Vijay Raghavan 4 days ago
Morgan Stanley announced today that it is acquiring discount broker E-TRADE for $13 billion, bringing 5.2 million new customer accounts and $360 billion in assets in the biggest takeover of a US bank since the financial crisis. The acquisition will transform Morgan Stanley from a bank that primarily relied on investment banking, trading, and wealth […]
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Webinar

The Soft Stuff Is the Hard Stuff

4 days ago
Learn how organizations can overcome technology inefficiency to create the optimal mix of people, process, and technology that spurs growth.
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SiriusDecisions

SiriusDecisions Summit 2020

Summit is the premier gathering of b-to-b sales, marketing and product leaders.

Blog

The State Of CX Teams

Angelina Gennis 4 days ago
There are no specifications for the perfect CX team. Yet our survey reveals a few notable trends.
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Blog

RSA Conference 2020: My Shopping List

Jeff Pollard 4 days ago
The lead-up to RSAC 2020 has been interesting to say the least. IBM made a decision to exempt its employees from the event due to concerns about the COVID-19 pandemic; days later, RSA was acquired by a private equity firm, and there’s only a few days left before the event as this goes live. First, […]
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Video

Four Takeaways About Modern Design From Figma’s Config Conference

Andrew Hogan 5 days ago

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Blog

Future Of Retail 2020: Retail Industry CIOs Will Invest In Automation, Data, And Employees

Fiona Swerdlow 5 days ago
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the CIO predictions for the year, we spoke with Bobby Cameron, a Forrester expert on CIO-targeted business technology research. Madeline Cyr: You […]
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Blog

Millennials Want Credible Digital Content — So Give It To Them!

Laura Ramos 6 days ago
Mmmmm . . . Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce and becoming more responsible for making purchasing decisions on the job. Whether or not you believe the projections that most of the US labor force will be run by Millennials by 2025, many studies […]
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CX North America 2020

Join 50 Forrester analysts and 1,500 CX industry leaders for three days of innovative customer experience thought, tech, and strategy.

Blog

Extend Your Team With Security Champions

Jinan Budge 6 days ago
Security and risk pros can’t build a security culture by themselves. Security champions act as extra members of the security team; these people have connections across the organization and can translate security-speak into a language that everyone can understand. Security champions can help make your workforce more receptive to security policies and initiatives. How do […]
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Blog

Back To The Future: My Return To Forrester

Sam Higgins 6 days ago
Fifteen years ago, I faced a crossroads in my career. At the time, I was working for the Queensland Department of Transport and Main Roads, reporting directly to the CIO, leading a team of exceptional individuals in the innovation and planning unit of the Information Services Branch. In late 2004, my team had completed development […]
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Blog

A Belated Gift For Retailers: Holiday 2019 Recap Webinar

Fiona Swerdlow 6 days ago
This blog post is part of Forrester’s Holiday 2019 retail series. During the past few weeks, retailers have begun to release their Q4 earnings, which include holiday results for many of them. Holiday 2020 is still months away, but retailers know that it’s never too early to start planning for the biggest season of the year. […]
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