Featured Blogs

Blog

Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Anjali Lai July 15, 2021
Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.
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Podcast

A CFO Within Marketing? For Mastercard, The Move Paid Off

What It Means 8 hours ago
As the pressure to prove marketing’s ROI intensifies, marketing leaders should work to build a strong alliance with their finance counterparts. Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar went one step further, hiring a CFO to serve within marketing. He explains the benefits of this unconventional approach on this week’s What It Means.
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Blog

Worried About Losing Cookie Tracking? Look To Your Loyalty Program

Mary Pilecki 19 hours ago
A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.
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Rev Up Sales Productivity. Drive Performance

Explore our sales productivity resources to enhance sales efficiency and effectiveness. Find videos, frameworks, guides, and more.

Blog

Financial Services Firms Can Earn Trust With A Real Commitment To Sustainability

Oliwia Berdak 2 days ago
Financial services firms that embrace sustainable business models have an opportunity to win over values-based customers.
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Blog

You Need A Design System — Here’s Why

Gina Bhawalkar 3 days ago
Our research shows that the best organizations use a design system to streamline and scale experience design (XD). Learn the benefits of a design system.
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Blog

Zero Trust For Healthcare Orgs Is Just What The Doctor Ordered

Christopher Sherman July 29, 2021
Healthcare data is low-hanging fruit for hackers. Learn how adopting a Zero Trust strategy can help keep your data safe.
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Blog

Launching Forrester Tech Tide™: B2B Payments Research

Meng Liu 4 hours ago
Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services, particularly those driving innovation.
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Blog

The BI Fabric Baby Is Slowly But Surely Growing Up

Boris Evelson 10 hours ago
Multiple BI platforms in an enterprise are here to stay. Respondents to an informal social media survey that I’ve been running for the last couple of years report that 25% organizations use 10 or more business intelligence (BI) platforms, 61% organizations use 4 or more and 86% organizations 2 or more (anecdotal evidence based on […]
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Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

The Unfortunate Connection Between Professional Athletes And B2B Sellers

Nancy Maluso 2 days ago
What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the effects of stress and mental health challenges such as anxiety and depression.
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Blog

Shared Services, Meet Product Management

Charles Betz 2 days ago
If you want to be unpopular with an agile or DevOps team, tell them, “You need to use the shared service.” Shared services have a well-deserved reputation for bureaucracy, one-size-fits-all standards, long lead times, and high transaction costs. Shared services per se are not the problem. Amazon is a public, shared service, and it’s well […]
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Blog

How And Why To Bother With Customer Obsession

Shar VanBoskirk 2 days ago
Companies buy in to the theory of customer obsession. Does anyone out there think that putting the customer at the center of your leadership, strategy, and operations is a bad idea?? See, I didn’t think so. And yet, just 8% of enterprises are actually customer-obsessed. When my colleague Rick Parrish and I developed a new […]
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Blog

Global Trends 2040: A More Contested World

Thomas Husson 2 days ago
As analysts, part of our job is to try to decipher the broader trends impacting businesses. Needless to say, the exercise is becoming more and more difficult, and anything beyond 24 to 60 months looks very futuristic. That’s why I enjoy reading prospective books and especially publications from the National Intelligence Council. Published every four […]
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Blog

Square’s Purchase Of Afterpay Will Fuel Buy-Now-Pay-Later Growth

Alyson Clarke 3 days ago
Square has announced it will purchase Afterpay for US$29 billion. As an Australian, I have to admit a bit of pride in the Aussie-built Afterpay taking its place on the global stage with this deal, the largest in Australian corporate history. It seems everyone is getting into the buy-now-pay-later (BNPL) boom. What was started by […]
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Plan For The Return To The Workplace

Join our technology experts as we explore the future of work, emerging workplace legislation and how to enhance employee experience.

Blog

Introducing The Forrester New Tech: Extended Detection And Response (XDR) — A Battle Between Precedent And Innovation

Allie Mellen 3 days ago
Today we released the first Forrester New Tech: Extended Detection And Response (XDR) Providers, Q3 2021. This research gives a market overview of XDR and highlights the value proposition for this emerging technology, the major players in the marketplace, and the primary vendor segments for all 29 vendors that participated. The emergence of XDR has plunged security pros into yet another […]
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Blog

The CMO And CXO Must Partner To Transform The Customer Experience

Thomas Husson 3 days ago
McDonald’s Corp. just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer experience (CX) team. The team will combine operations in data analytics, digital customer engagement, marketing, restaurant development, and restaurant solutions. After CVS and Walgreens, here, too, the CMO reports to a chief customer officer, […]
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Blog

Qualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback Management Market

Judy Weader 6 days ago
Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […]
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Podcast

Causes And Cures For Toxic Culture In The Security Org

What It Means July 29, 2021
There’s a culture crisis in the IT security field that could be putting firms at risk. Learn about the causes and cures of a toxic security culture from Principal Analyst Jinan Budge in this episode of What It Means.
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Blog

To Replace Or Not To Replace Core Banking Systems Is Not The Question

Jost Hoppermann July 28, 2021
Banks don't need new core banking systems, they need new paradigms to deliver core banking capabilities - and they need them today or tomorrow.
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Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy.

Webinar

Put Your Customers At The Center Of Your IT Operating Model

Learn why now is the right time to step back, assess your entire IT operating model, and create a new one that puts customers first.
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Blog

Should Sales Enablement Be Responsible For Hiring New Reps?

Jennifer Bullock July 27, 2021
At this year’s Forrester B2B Summit, we introduced our Sales Competency Management Framework, which provides a comprehensive look at sales talent management through the lens of attracting, onboarding, and optimizing (ongoing development) sales professionals.
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Blog

APAC Buyer Insights: What Our 2021 B2B Buying Survey Revealed

Paul Dolan July 26, 2021
How buyers approach purchase decisions has changed, which has important implications for marketers. Explore a few of the findings from our recent research, and go even deeper at Forrester's B2B Summit APAC.
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Blog

Announcing The Forrester Wave™: Application Modernization And Migration Services, Q3 2021

Bill Martorelli July 23, 2021
Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q3 2021. We looked at the 14 most significant vendors — Accenture, Atos, Capgemini, Cognizant, Deloitte, EPAM, EY, HCL Technologies, IBM, Infosys, Larsen & Toubro Infotech (LTI), NTT DATA, Tata Consultancy Services (TCS), and Wipro — in the market and evaluated them across 26 […]
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Blog

The Forrester Wave™: Continuous Automation And Testing Services, Q3 2021 — A Comparison Of 15 Global Players

Diego Lo Giudice July 23, 2021
Future fit organizations are quickly adopting hybrid and native clouds, automating wherever possible, and bringing their agile and DevOps practices to a more mature and broader level. At the same time, testing tools, testing practices, and testing software IP developed by vendors have all increased the infusion of AI. The consequence is that ruthless or […]
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Add Precision To Your CX Measurement

Join this webinar and discover how to identify valuable CX metrics and root out time-wasters.

Blog

Is Your Sales Methodology An Innie Or An Outie?

Eric Zines July 22, 2021
Don’t worry, this is not a discussion about navels; it is an attempt to provide some very basic categorization of sales methodologies based on whether the methodology addresses internal or external interactions.
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Blog

XDR FAQ — Frequently Asked Questions On Extended Detection And Response

Allie Mellen July 22, 2021
Learn about the origin, architecture, and applications of extended detection and response (XDR) from analyst Allie Mellen.
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Blog

Putting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For Laser-Focused Targeting

Alisa Groocock July 22, 2021
Your product demos, content, and delivery channels won't matter if you're pursuing the wrong targets. Learn how the new Waterfall can help you zero in on the most promising opportunities.
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