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Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

Ted Schadler April 5, 2019
Software vendors such as Adobe, Salesforce, and SAP and experience agencies such as Accenture Interactive, MRM McCann, and VMLY&R need each other to survive. And you need them to work well together to build you great — and differentiated — digital experiences. The worst-case alternative is project failure and maybe losing your job. But how […]
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Digital Gets Real — A Look Back At Our 2019 Predictions

Allen Bonde 3 days ago
After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital road maps […]
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Future Of Retail: How Brands Should Handle Automation In 2019

Fiona Swerdlow 4 days ago
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019 Predictions To Retail.” Recently, Claudia interviewed J. P. Gownder, VP and principal analyst on Forrester’s CIO team and an expert in automation technologies. Here’s what J. P. thinks retailers and brands should expect and focus on regarding […]
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Reinvent Your Security Strategy With Zero Trust

Just as your business becomes increasingly data-centric, so must your security strategy and architecture.

PODCAST

Yes, You Still Need To Prep For Brexit

What It Means 5 days ago
The terms of Brexit are (still) uncertain. But you’ll thank yourself later if you prep for Brexit now. VP and Group Director Laura Koetzle advises how you should handle key issues on this week’s What It Means.
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Future Of Retail: Applying 2019 Predictions To Retail — Blog Series

Fiona Swerdlow 5 days ago
To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series, “Future Of Retail: Applying 2019 Predictions To Retail.” In our blog series, we will explore how predictions across AI, automation, CX, […]
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The MITRE ATT&CK Framework Is Not A Bingo Card

Josh Zelonis 5 days ago
I occasionally find people mapping their SOC capabilities to the ATT&CK framework by checking off specific techniques that they have shown they are able to detect with the intent of measuring coverage within their SOC. In this blog post, I hope to clarify why this strategy may be misleading. There Are No Bad Actions, Only […]
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The Security And Privacy Implications Of Drones

Merritt Maxim 2 hours ago
Over the past few years, drones have transitioned from military-only applications into a strategic asset that is transforming a range of industries such as construction, real estate, insurance, and agriculture. Yet while drones introduce a range of use cases, the growth of drones also represents a new physical threat that demands the attention of security […]
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Introducing Forrester’s Digital Competency Map

Alyson Clarke 2 hours ago
Digital transformation is your opportunity to reimagine your company from the ground up – don’t mess it up with poor, missing, or misallocated talent. Business leaders involved in digital transformation say that finding the right people with the right skills is one of their biggest challenges. To help digital executives we developed the Forrester Digital […]
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May 14–15 • Chicago

Master Tech-Driven Innovation

Join us for Digital Transformation & Innovation 2019.

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It’s Time For Shift-Left Performance Testing

Diego Lo Giudice 3 days ago
Developers: Performance Testing Deserves Your Attention! Developers, you have to stop treating performance testing as an afterthought. Our Forrester Analytics Global Business Technographics® Developer Survey data shows that over half of developers spend less than an hour a day performance-testing their code. When performance testing is done at the end, just before deployment, you’ll need […]
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Understanding The Evolving DRP Market

Josh Zelonis 3 days ago
Sixty-four percent of global security decision makers recognize that improving their threat intelligence capabilities is a high or critical priority. Nevertheless, companies across many industries fail to develop a strategy for achieving this. Among the many reasons why organizations struggle to develop a threat intelligence capability, two stand out: Developing a mature threat intelligence program […]
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The Clash Of The Digital Platforms: The Five-Year Update

James L. McQuivey 3 days ago
On March 7, 2014, I wrote a report called “The Clash Of The Digital Platforms” in which I identified five companies that had a unique status in the world of technology, innovation, and overall business. The five companies were (alphabetically) Amazon, Apple, Facebook, Google, and Microsoft. In a byline piece I wrote for Ad Age’s […]
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Digital Business Success Requires A Modern Core

Liz Herbert 3 days ago
Years into the digital era, we see many companies that haven’t invested enough in modernizing their core. The so-called back office and other operational systems can seem disconnected from goals such as innovation and experience — but they are intricately linked. A legacy, monolithic core hinders innovation, growth, and employee and customer experience. For example, […]
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How Mature Is Your CX Program?

Great CX requires excellence in six competencies.

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CX Pros, Add Rigor To How You Prioritize And Drive Business Results

Riccardo Pasto 3 days ago
Firms Are Failing To Differentiate With CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with customer experience (CX). Take Australia, for example. Forrester’s Customer Experience Index (CX Index™) data shows how CX quality in Australia languished, and yet again, no brand managed to make it into the excellent category. On average, […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Matthew Guarini 4 days ago
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. We have always been dubious that CDOs without deep technology expertise […]
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WEBINAR

How To Successfully Manage Your Automation Portfolio

4 days ago
Learn how Forrester’s automation framework can help guide decisioning, rationalize your automation portfolio, and prepare for the future of work.
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Q&A — Evan Jones, CMO Of Fender

Melissa Parrish 4 days ago
The feedback on Consumer Marketing 2019 is rolling in: Attendees loved our focus on the direct-to-consumer (DTC) challenger brand trend, why consumers are responding so positively, and how traditional brands can learn from these up-and-comers. In fact, the audience was so engaged with the content and speakers that questions kept coming in long after the […]
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Scaling Agile: Don’t Copy Spotify; Learn From It! — Part 1

Diego Lo Giudice 5 days ago
How can mainstream enterprises successfully adapt an approach from a digital-native unicorn? While you can’t copy culture, there is a lot you can learn from it. Check out my video below to learn how the Spotify approach will — or won’t — help your company scale its Agile development. For more information, read my latest […]
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Assessing Your Digital Maturity — What Does Excellence Look Like?

Ted Schadler 5 days ago
Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives. Digitally advanced incumbents, firms such as Accenture, Capital One, Microsoft, and Philips, also see […]
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A Guide To 5G Strategy

Dan Bieler 6 days ago
The hype around 5G is growing. Governments are auctioning off the necessary spectrum; telcos are testing the first 5G networks; handset vendors are announcing the first 5G smartphones; business users are exploring potential 5G use cases; and consumers are seeing media reports about the possibilities of super-fast broadband. And yet, are you familiar with the […]
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Innovate Your Business Model To Drive An Experience Advantage

Ryan Hart 6 days ago
Leading companies recognize that complacency is the enemy of success. They also recognize that, to maintain a differentiated advantage over their competitors, they must do more than incrementally fix and improve existing experiences. Companies gunning to capture more market share or create new markets must innovate just like a startup — and this begins with […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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IBM Sells Out — Another Marketing Cloud Bites The Dust

Joe Stanhope 6 days ago
On April 4, IBM announced plans to sell its marketing technology (martech) assets to investment management firm Centerbridge Partners. Upon completion of the deal, likely midyear following the customary regulatory and closing requirements, Centerbridge will form a new, standalone company based around the former IBM tech. Current IBM Watson Marketing leadership and staff will continue […]
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Justify Your Investment In The People And Awareness Side Of Security

Jinan Budge 7 days ago
Investment into changing security culture and behavior via security awareness and training (SA&T), if done correctly, has the ability to transform your security team’s function and reach. We need to invest in these people-related initiatives to harden the ever-important human firewall. But there’s also more to this story: Changing the culture around security has the […]
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