Forrester Blogs

Customer-obsessed marketing

Why The Convergence Of Adtech And Martech Matters

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part…

Multiauthor-icon
September 14, 2017
Mary Pilecki, Melissa Parrish

Latest Posts

Multiauthor-icon

The 2017 Enterprise Architecture Awards

This Year’s Winning EA Initiatives, Brought To You By Forrester And Infoworld, Drive The Customer-Obsessed Digital Business Any enterprise architects worth their salt can tell…

September 21, 2017 | Gene Leganza, Alex Cullen