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How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Shar VanBoskirk May 8, 2020
The COVID-19 crisis has upended CMO priorities and budgets. Wondering what to plan for now? Read our forecast.
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Blog

During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Anjali Lai 3 days ago
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
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Podcast

What B2B Buyers Want

What It Means 5 days ago
Today’s B2B buyers don’t want to be treated as targets but instead, as equal partners. On this week’s episode of What It Means, Principal Analyst Steven Casey and VP, Principal Analyst Lori Wizdo discuss what’s driving the shift and how B2B marketers and sellers can adapt their strategies to win these buyers.
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CX North America 2020

Join this virtual experience for three days of innovative customer experience and marketing thought, tech, and strategy.

Blog

B2B Leaders Will Find CX North America Literally And Virtually Stimulating

Caroline Robertson 5 days ago
Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.
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Blog

How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

Bobby Cameron 6 days ago
The normal rules of tech budget management don't apply during the pandemic. Find advice for weathering the coming months.
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Blog

Facebook, Inc. Extends Its Tentacles With GIPHY Acquisition

Jessica Liu 6 days ago
There may be more to the move than meets the eye. The acquisition will give Facebook access to data it will find useful.
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Blog

Schrödinger’s SOAR: Feature Or Abstraction?

Josh Zelonis 3 days ago
“Security orchestration, automation, and response” (SOAR) is not a term that Forrester has used in the past, but its prevalence in the market is such that I’ve decided it’s better to use a slightly broken acronym that’s adopted by the market than to continue to leverage the different and more concise “security automation and orchestration” […]
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Video

Healthcare Is Making The Shift To Virtual-First Delivery Across Routine And Specialty Care

Arielle Trzcinski 4 days ago

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Fill Your Pipeline To Fuel Your Revenue Engine

A shortage of opportunities in the sales pipeline can lead to missed revenue goals. Uncover how to keep the pipeline filled to drive stronger results.

Blog

Are We All Technophiles Now? How Consumer Tech Attitudes Are Changing During COVID-19

Anjali Lai 4 days ago
About two months into a lifestyle confined by stay-at-home orders and physical distancing, individuals are heavily relying on technology to work, get things done, be entertained, connect with friends and family, and so much more. Consumers report spending more time on their personal devices — over half of US online adults are using their TVs, […]
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Blog

Gli Effetti Del COVID-19 Sul Benessere Finanziario In Italia

Aurelie L'Hostis 4 days ago
This blog post was translated by Corrado Loreto. Una nostra recente ricerca ha dimostrato che, ancor prima della pandemia di Covid-19, i consumatori italiani stavano affrontando molteplici difficoltà finanziarie ed erano preoccupati per la loro generale situazione finanziaria. Per capire come la pandemia sta influenzando le finanze e i comportamenti dei consumatori, abbiamo intervistato 1.137 […]
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Blog

Stay Connected To Consumers Via Mobile Engagement Automation

Stephanie Liu 4 days ago
The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world. In a typical morning, you can probably expect to receive messages from family members and friends […]
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Blog

Manage Through The Pandemic’s Next Stage With Technologies In Four Categories

Stephen Powers 4 days ago
As firms continue to grapple with the business impact of COVID-19, they will need to expand their tech strategy beyond enabling remote workers.
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Blog

RPA And Test Automation Are More Friends Than Foes

Diego Lo Giudice 5 days ago
If robotic process automation was not on companies' roadmap before COVID-19, it is now. The focus will be on reducing costs, conducting remote business, and using AI to improve resiliency.
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Reducing Software Costs In 2020

Learn negotiation tactics to find short term software cost savings for both existing contracts and upcoming renewals.

Blog

The Promising Case Of Low-Code Testing

5 days ago
Low-code dev platforms have been around for 30 years, but in 2020, adoption has reached an inflection point. Today, a majority of developers report they are either planning on or have already implemented a low-code platform to build digital business applications (see figure). As proponents push into more mission-critical use cases and pro-dev shops look […]
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Blog

The Effect Of COVID-19 On UK Consumers’ Financial Well-Being

Aurelie L'Hostis 6 days ago
Thirteen percent of UK adults have seen their income (hours and/or wages) reduced due to COVID-19. This is impacting their ability to spend and meet financial commitments: Around half have reduced spending to the minimum, and 10% have missed a bill or loan payment.
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Blog

Microsoft Strengthens Its RPA Portfolio With Softomotive Acquisition

Craig Le Clair 6 days ago
Today, Microsoft announced the planned acquisition of Softomotive, a UK-headquartered robotic process automation (RPA) software company with roots in Greece. With the intended purchase, Microsoft has muscled into the RPA game in a big way and, in doing so, removed any doubts that RPA has really arrived. Expect others to follow suit with a buying […]
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Blog

B2B Commerce Suites: Key Takeaways From The Forrester Wave™ (Q2 2020)

Joe Cicman 6 days ago
In Forrester’s recently published report, “The Forrester Wave™: B2B Commerce Suites, Q2 2020,” we evaluated the 13 most significant vendors — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite, Intershop Communications, Oracle, Salesforce, Sana Commerce, SAP, and Unilog Content Solutions — against 29 criteria. After researching, analyzing, and scoring each vendor’s current offering, strategy, and […]
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Blog

B2C Commerce Suites: Key Takeaways From The Forrester Wave™ (Q2 2020)

Emily Pfeiffer 6 days ago
In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore. The Leaders for B2C in 2020 are Adobe, Salesforce, and commercetools. Adobe’s strategic acquisition […]
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Webinar: The Employee Experience Of A Pandemic

Forrester has surveyed hundreds of workers about their experience of the COVID-19 pandemic. Discover how the people who help you deliver value — arguably your most critical asset — are experiencing this state of potential anxiety.

Blog

How UK Employees Feel About COVID-19 Now: A PandemicEX Update

Martin Gill 6 days ago
As the UK begins to face a staged return to work, business leaders must capitalize on the trust their employees have placed in them, take the lead on helping their employees through the crisis, and create a sense of security.
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Blog

Dependability Demands Of Your VDI Infrastructure Are Skyrocketing

Naveen Chhabra 6 days ago
In recent weeks, COVID-19 forced many organizations to either scale up their existing virtual desktop infrastructure (VDI) deployments or set up a new one. Either of these approaches is a rushed response to an evolving business continuity risk, as a significant percentage of employees are now forced to work remotely. Your IT continuity risks are […]
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Blog

Introducing The Forrester Wave™: Cloud Human Capital Management Suites, Q2 2020

Mark Brandau 6 days ago
Prior to the pandemic, the majority of global software decision makers were dissatisfied with their existing human capital management (HCM) products and were evaluating other products. With COVID-19, this dissatisfaction is now acute, and digital workforce transformation has accelerated. The right HCM technology to transform your organization’s people and workforce strategies is no longer nice […]
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Blog

How To Successfully Add RPA To Customer Service Operations

Kate Leggett May 18, 2020
More and more customer service organizations turn to robotic process automation (RPA) to make agents more effective. The technology offloads repeatable tasks from agents, enforces compliance to process and policy, and allows agents to focus on work that matters. Yet contact centers often don’t see the initial ROI of RPA play out as they scale […]
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Blog

Data, Analytics, And Insights Investments Produce Tangible Benefits — Yes, They Do

Boris Evelson May 18, 2020
If you set out to build a “boil the ocean” business case for why to invest in data, analytics, and insights initiatives — stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business-insights maturity, because they will yield tangible benefits — both top- and bottom-line […]
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Revitalize CX Measurement & Prioritization

A guide to prioritizing CX projects with the greatest business impact and demonstrating their contributions in a cost-sensitive environment.

Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins May 18, 2020
Firms Poised To Survive The Pandemic Aren’t Laying Off CX Pros — They’re Doubling Down To cut costs, companies are laying off employees in customer experience (CX), customer success, and customer support. That’s a big mistake for three reasons. First, we have proof that improving CX increases revenue, lowers cost, and mitigates risk. Second, firms with a strong CX function have the customer understanding needed to weather the pandemic. Insights about needs and […]
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Blog

The Effect Of COVID-19 On Canadians’ Financial Well-Being

Peter Wannemacher May 18, 2020
Even before the COVID-19 outbreak, our research showed that Canadian consumers were facing multiple financial challenges and were worried about their financial situation. To see how the pandemic was impacting consumer finances and behaviors, we surveyed 1,119 Canadian online adults in April 10–15, 2020 and found that Canadians: Are already feeling the impact of COVID-19 […]
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Blog

The Effect Of COVID-19 On US Consumers’ Financial Well-Being

Peter Wannemacher May 18, 2020
Even before the COVID-19 outbreak, our research showed that US consumers were facing multiple financial challenges and were worried about their financial situation. To see how the pandemic was impacting consumer finances and behaviors, we surveyed 1,122 US online adults in April 10–15, 2020 and found that US consumers: Are already feeling the impact of […]
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