Featured Blogs

Blog

Follow Four Steps To Prepare Your Marketing Practice For Data Deprecation

Tina Moffett June 8, 2021
Consumer data deprecation is poised to upend B2C marketing. Take these four immediate actions to prepare your data-driven marketing practice.
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Blog

Solving The Content Data Dilemma: How To Build B2B Content Measurement Dashboards

Christine Polewarczyk 46 mins ago
Dealing with B2B content data dilemmas? Learn how to build content measurement dashboards to achieve better insights in our latest blog post.
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Blog

Infographic — Face The Business Risks Of Climate Change Head On

Renee Murphy 1 day ago
Climate change poses numerous business risks. No industry is immune. Use this infographic to explore how the climate crisis affects businesses and how bold action can mitigate your organization's risk exposure.
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Rev Up Sales Productivity. Drive Performance

Explore our sales productivity resources to enhance sales efficiency and effectiveness. Find videos, frameworks, guides, and more.

Podcast

To Succeed In B2B Sales, Talent Alone Won’t Cut It

What It Means 6 days ago
The days of relying on superstar sales reps to land huge, quarter-saving deals are over. Winning and retaining today’s buyers takes a systematic, broader-based approach to selling. Vice President and Senior Research Director Phil Harrell explains what this approach entails on this week’s podcast episode.
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Blog

The Top Five Lies Security Vendors Tell About The SIEM

Allie Mellen June 16, 2021
Security information and event management systems aren't what they were a decade ago. Here, we dispel a few common misconceptions.
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Blog

How To Master Emerging Technologies In The 2020s

Brian Hopkins June 15, 2021
AI will be important in the 2020s -- but many other emerging technology changes are happening under the radar. Learn about Forrester’s "recipe" for researching and experimenting with emerging technology.
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Blog

Forrester’s US Retail Recovery Heat Map, June 2021 — Expected Income Loss Still High In Some Metros

Sucharita Kodali 3 hours ago
Retail recovery is proceeding at different rates in various parts of the US. See how our US retail recovery heat map reflects factors such as economic sentiment, change in COVID-19 cases, vaccine rates, and retail foot traffic.
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Blog

Winning Executive Support To Establish, Fund, And Scale CX

Angelina Gennis 22 hours ago
Discover the critical elements of a CX function that wins executive buy-in and is able to successfully get funding and scale up.
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Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

It’s Time For CX Governance To Grow Up

Judy Weader 1 day ago
We’ve just published some new research that talks about better paths to address the key challenges that doomed previous approaches to customer experience (CX) governance. We found that, when CX leaders think about setting up CX governance, they should: Align to the corporate culture. Creating a separate CX governance structure in an organization that already […]
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Blog

The Results Of The 2021 Global State Of Brand Manufacturers Survey

Sucharita Kodali 1 day ago
In Q1 2021, we surveyed 140 brand manufacturer decision makers who are familiar with their company’s approach to digital sales. Brand manufacturers can use the results of Forrester’s Digital State of Brand Manufacturers Study to benchmark their performance and internally make the case for investments in digital sales strategies.
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Blog

Healthcare Providers Must Address Equity, Burnout, Security, And Digital Experiences To Remain Competitive In 2021

Arielle Trzcinski 2 days ago
Over the past year, the healthcare industry flexed its strength and accelerated digital transformation timelines at an unimaginable rate. At this midpoint of 2021, healthcare providers (HCPs) must continue to focus on optimizing their newly adopted and expanded care modalities. They must maintain their focus on agility while supporting their employees, protecting vulnerable patient populations, […]
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Blog

Post-Pandemic Media Consumption: Online Streaming Accelerates A New Content Experience

Anjali Lai 2 days ago
When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service. Our multimodal consumer analysis shows […]
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Blog

To Formulate Marketing Strategy, Understand Your Business Context

Susan Macke 6 days ago
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
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Plan For The Return To The Workplace

Join our technology experts as we explore the future of work, emerging workplace legislation and how to enhance employee experience.

Blog

Digital Experience: The Inside Scoop As Told By 36-Plus Executives

Julie Ask 6 days ago
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors. I’ve summarized the findings […]
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Blog

Be Early, Be Empathetic: How To Show Your Customers The Value Of Participating In A Forrester TEI

Sam Sexton 7 days ago
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.
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Blog

Unified Agent Augmentation Tools: A Fractured And Disorganized Landscape In Customer Service

Ian Jacobs June 16, 2021
Agent augmentation tools make the lives of contact center agents easier by enabling them to deliver high-caliber customer support. Yet today’s technology is siloed; there isn’t a unified agent augmentation solution that aggregates all of the tools that agents need and/or should have. This gap in the customer service technology market creates the conditions for […]
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Webinar

How to Build B2B Content Measurement Dashboards

In this webinar, Christine Polewarczyk will go through best practices for effective B2B marketing content performance measurement.
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Blog

Feature Management Is Hot — Feature Experimentation Is Just Warming Up

Christopher Condo June 15, 2021
Feature management and experimentation tools assist agile-plus-DevOps teams in achieving progressive delivery. Read more about our recent evaluation of these tools.
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Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy.

Blog

The Forrester Wave™: Content Platforms, Q2 2021 Is Live — ECM Continues Its Evolution

Cheryl McKinnon June 14, 2021
The latest edition of “The Forrester Wave™: Content Platforms, Q2 2021” is now available to Forrester clients! The enterprise content management (ECM) market continues its evolution, with vendors stepping up their investments in cloud-first, flexible platforms. While many vendors still offer products that can be deployed on-premises or in a hosted model, cloud has become […]
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Blog

Got Kubernetes In Production? Let’s Talk

Lee Sustar June 11, 2021
Kubernetes is going mainstream — at least, that’s what we were told at the KubeCon conferences, in the Cloud Native Computing Foundation (CNCF)’s case studies, and via various vendor success stories. But those high-profile use cases are dominated by cloud hyperscalers, software and software-as-a-service providers, tech equipment makers, and telcos. Big banks and other financial […]
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Blog

April And May 2021 Research Recap — Cloud And Tech Operations

Lauren Nelson June 11, 2021
Each month, the infrastructure and operations (I&O) team writes incredible research (sorry for missing April initially!). As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out […]
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Blog

iOS 15: Making 100 Mobile Moments Better Every Day

Julie Ask June 11, 2021
Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. In some ways, you could say […]
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Webinar

Moving Beyond Digital To Become Future Fit In Manufacturing

European manufacturers are evolving to stay competitive. Discover how and learn best practices from experienced industry leaders.
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Add Precision To Your CX Measurement

Join this webinar and discover how to identify valuable CX metrics and root out time-wasters.

Blog

5G Will Become A Key Enabler For Digital Transformation Of The Public Sector

Dan Bieler June 10, 2021
Technology transformation is a fundamental lever to change the workings of government. Government priorities, including higher citizen engagement, improved productivity, and stronger economic growth increasingly depend on digital technology.
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Blog

Future Fit Companies Build Success Through Partner Ecosystems

Ted Schadler June 10, 2021
Struggling to achieve breakthrough levels of innovation? VP, Principal Analyst Ted Schadler explains how to maximize creativity through co-innovation with partners and vendors.
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Podcast

The Pandemic’s Lasting Impact On Employee Engagement

What It Means June 10, 2021
The pandemic highlighted the value of effective employee engagement. But what now? VP, Principal Analyst Thomas Husson and Principal Analyst David Johnson discuss the future of employee engagement.
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