Adele Sage

Principal Advisor, Customer Experience Council

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Announcing Forrester’s Web Site User Experience Review version 8.0!

Adele Sage January 13, 2010
A few months ago, I asked for your input on our Web Site Review methodology. Harley Manning, Rich Gans, and I incorporated your feedback, scoured the latest academic and human factors research, and reflected on the past 1300+ reviews we’ve completed. And the result? The latest and greatest version (version 8.0 to be exact), officially […]
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Nike, adidas, New Balance, & Puma Race For Cross-Channel Excellence

Adele Sage September 21, 2009
[Posted by Adele Sage] I just published a doc “Footwear Manufacturers’ Cross-Channel Experience, 2009” with the results of Cross-Channel Reviews of the four leading footwear manufacturers: adidas, New Balance, Nike, and Puma. We tried to complete standard user goals (looking for running shoes, buying a pair, and then tracking the order) in several channels (Web, […]
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We want your input on our Web Site Review!

Adele Sage May 27, 2009
[Posted by Adele Sage] We’re updating our Web Site Review methodology, and we want your help. We have a set of 25 heuristics that we think are pretty good. But we’re looking for feedback from you folks, specifically: Ideas for new, better heuristics that could replace some of the existing ones. Research that would either […]
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