Allen Bonde

VP, Research Director

Forrester Bio

Allen Bonde

Author Insights

Blog

Industry Marketplaces Take Off: A Spotlight On Life Sciences

Allen Bonde May 14, 2020
The reemergence of specialized vertical marketplaces offers new options for buyers and sellers. In this post, we’ll explore the life sciences sector.
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Blog

Industry Marketplaces Take Off: A Spotlight On Chemicals

Allen Bonde April 21, 2020
The reemergence of B2B marketplaces offers new options for buyers and sellers. Even while mega players like Alibaba and Amazon are getting the headlines, dozens of specialized vertical marketplaces are emerging in their shadows. Ahead of our session at Summit 2020 on marketplaces, we’ll be spotlighting different industries where marketplaces are starting up, getting funding, […]
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Blog

Summit 2020: Selling On B2B Marketplaces

Allen Bonde April 12, 2020
Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview.
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Video

In A Time Of Crisis, Can Digital Technology Save Globalization?

Allen Bonde April 10, 2020
Ever since I picked up a copy of Thomas Friedman’s The Lexus and the Olive Tree nearly 20 years ago, I’ve been convinced that globalization is here to stay. But the idea has been under fire recently, blamed for everything from job loss to income inequality to immigration — a backlash that has flared up […]
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Blog

Adobe Summit Offers Some “Classic” Themes In A New Format

Allen Bonde April 6, 2020
The spike in online commerce, the importance of experiences (and data to power them), and the need for organizations of all types to accelerate their digital transformation were themes that were front and center at last week’s Adobe Summit 2020. Presented as a series of video keynotes and live BlueJeans-based panels and breakout sessions, this […]
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Blog

B2B Sellers: Marketplaces Are Here — Are You Ready?

Allen Bonde December 17, 2019
Business-to-business buyer behavior is changing as the options and tools available to buyers expand. Sellers, learn how you can capture growing demand.
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Blog

WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling

Allen Bonde September 6, 2019
The idea of online marketplaces is not new, especially on the consumer front, yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]
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Blog

Digital Gets Real — A Look Back At Our 2019 Predictions

Allen Bonde April 19, 2019
After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital road maps […]
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Blog

IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

Allen Bonde December 10, 2018
IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6. The products involved in the deal are: Notes, Domino, and Connections for collaboration, Appscan and BigFix in the security arena, plus several […]
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Video

Talking SaaS — It’s All About The Experience (Video)

Allen Bonde September 21, 2018
There’s a lot to love about the SaaS model: flexibility, quick implementation, and the promise of an always-on pipeline of innovation through continuous updates. Yet just as many digital transformation efforts have stalled, and companies have also been slow to fully embrace SaaS apps or are lagging in their investments and how they leverage their […]
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Blog

Seeking Magic Moments — Why It’s Time To Tune Up Your Digital Experience Stack

Allen Bonde July 20, 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters’ 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. It also captures a moment in time in words and song that reminds us of the power of storytelling, […]
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