Anthony Mullen

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Seven Steps To A Needs-Based Marketing Strategy

Anthony Mullen October 15, 2013
Brands deals with human needs and wants. Leo Burnett, the advertising executive, said: “The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams, and hopes.” Smart brands know not to initially focus on what they have to sell but rather on how it meets consumers’ needs. If you can address […]
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