Boris Evelson

Vice President, Principal Analyst

Forrester Bio

Author Insights

Blog

Is Business Intelligence (BI) Market Finally Maturing? Forrester Three Big BI Market Predictions

Boris Evelson April 17, 2017
No. The buy side market is nowhere near maturity and will continue to be a greenfield opportunity to many BI vendors. Our research still shows that homegrown shadow IT BI applications based on spreadsheets and desktop databases dominate the enterprises. And only somewhere between 20% and 50% of enterprise structured data is being curated and […]
Read More
Blog

Get ready for Business Intelligence market next wave of M&A

Boris Evelson February 17, 2017
Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: Forrester now tracks 73(!) vendors in the segment. Their architectures and user interfaces vary, but they support similar use cases. Forrester started the original research with fewer than 30 vendors in 2014 and ended […]
Read More
Blog

Divide (BI Governance From Data Governance) And Conquer

Boris Evelson January 4, 2017
Stop! Before you invest even 10 minutes of your precious time reading this blog, please make sure it's really business intelligence (BI) governance, and not data governance best practices, that you are looking for. BI governance is a key component of data governance, but they're not the same. Data governance deals with the entire spectrum […]
Read More
Blog

Business Intelligence Skills

Boris Evelson December 8, 2016
So you have gone through the Discover and Plan of your Business Intelligence (BI) strategy and are ready to staff your BI support organization. What skills, experience, expertise and qualifications should you be looking for? Since the term BI is often used to also include data management processes and technologies, let’s assume that in your case […]
Read More
Blog

Is Data Visualization A Separate Market Or Just A Feature Of Business Intelligence Platforms?

Boris Evelson November 23, 2016
Lots of my clients are confused. They start a Forrester inquiry with a question about data visualization capabilities, but when I lead them into discussion about business intelligence (BI) platforms, they say "but we already have a BI platform. All we really want is an ability to create and share data visualizations". Is there a […]
Read More
Blog

Enrich Customer Insights With Unstructured Data

Boris Evelson May 9, 2016
Over the past several years, Forrester's research has written extensively about the age of the customer. Forrester believes that only the enterprises that are obsessed with winning, serving, and retaining customers will thrive in this highly competitive, customer-centric economy. But in order to get a full view of customer behavior, sentiment, emotion, and intentions, Information […]
Read More
Blog

What To Do When A CIO Pushes Back On Your Agile BI Platform?

Boris Evelson May 6, 2016
with Martha Bennett   CIO pushback is part of a typical growing pain of all business intelligence (BI) startups. It means your land and expand strategy is working. Once you start expanding beyond a single department CIOs will notice. As a general rule, the earlier the CIO is brought on board, the better. CIOs who […]
Read More
Blog

It’s 10 O’Clock! Do You Know If Your BI Supports Actual Verifiable Facts?

Boris Evelson May 5, 2016
Delivering broad access to data and analytics to a diverse base of users is an intimidating task, yet it is an essential foundation to becoming an insights-driven organization. To win and keep customers in an increasingly competitive world, firms need to take advantage of the huge swaths of data available and put it into the […]
Read More
Blog

Continuing Trend Of Data Exploration — Tableau Closes One Of The Remaining Gaps In Its Portfolio, Acquires HyPer

Boris Evelson March 10, 2016
One of the reasons for only a portion of enterprise and external (about a third of structured and a quarter of unstructured -) data being available for insights is a restrictive architecture of SQL databases. In SQL databases data and metadata (data models, aka schemas) are tightly bound and inseparable (aka early binding, schema on […]
Read More
Blog

Get ready for BI/Analytics vendor landscape reshuffle

Boris Evelson March 4, 2016
When I read articles like today's WSJ article on mutual funds exiting high tech startups and triangulate the content with Forrester client interactions over the last 12 to 18 months (and some rumors) I am now becoming convinced that there will be some Business Intelligence (BI) and analytics vendor shake ups in 2016. Even though according to […]
Read More
Blog

Four Rules To Build Successful Business Intelligence Business Cases

Boris Evelson March 1, 2016
Rule #1. Don't just jump into creating a hefty enterprise wide Business Intelligence (BI) Business intelligence and its next iteration, systems of insight (SOI), have moved to the top of BI pros' agendas for enterprise software adoption. Investment in BI tools and applications can have a number of drivers, both external (such as regulatory requirements […]
Read More
Blog

What Qualifies A BI Vendor As A Native Hadoop BI Platform?

Boris Evelson February 11, 2016
With the incredible popularity of big data and Hadoop every Business Intelligence (BI) vendor wants to also be known as a "BI on Hadoop" vendor. But what they really can do is limited to a) querying HDFS data organized in HIVE tables using HiveQL or b) ingest any flat file into memory and analyze the […]
Read More
Blog

What are the typical Text Analytics jobs and responsibilities?

Boris Evelson February 11, 2016
Hi I am kicking off a research stream which will result in the "Text Analytics Roles & Responsibilities" doc. Before I finalize an RFI to our clients to see who/how/when/where they employ for these projects and applications, I'd like to explore what the actual roles and responsibilities are. So far we've come up with the […]
Read More
Blog

Selecting Professional Service Provider For Your Business Intelligence/Information Management/Analytics/Big Data Projects

Boris Evelson February 5, 2016
You've done all the right things by following your enterprise vendor selection methodology. You created an RFI and sent it out to all of the vendors on your "approved" list. You then filtered out the responses based on your requirements, and sent out a detailed RFP. You created a detailed scoring methodology, reviewed the proposals, […]
Read More
Blog

Build More Effective Data Visualizations

Boris Evelson October 28, 2015
Industry-renowned data visualization expert Edward Tufte once said: "The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?" He's right: There's too much information out there for knowledge workers to effectively analyze — be they hands-on analysts, data […]
Read More
Blog

Forrester Quick Take: AWS QuickSight Will Disrupt Business Intelligence And Analytics Markets

Boris Evelson October 7, 2015
Get ready for AWS business intelligence (BI): it's real and it packs a punch! Today’s BI market is like a perpetual motion machine — an unstoppable engine that never seems to run out of steam. Forrester currently tracks more than 50 BI vendors, and not a month goes by without a software vendor or startup […]
Read More
Blog

The Forrester Wave™: Agile Business Intelligence Platforms, Q3 2015

Boris Evelson September 26, 2015
Consumers (and B2B customers) are more and more empowered with mobile devices and cloud-based, all but unlimited access to information about products, services, and prices. Customer stickiness is increasingly difficult to achieve as they demand instant gratification for their ever changing tastes and requirements. Switching product and service providers is now just a matter of […]
Read More
Blog

BI and data integration professionals face a multitude of overlapping data preparation options

Boris Evelson September 9, 2015
Ah, the good old days. The world used to be simple. ETL vendors provided data integration functionality, DBMS vendors data warehouse platforms and BI vendors concentrated on reporting, analysis and data visualization. And they all lived happily ever after without stepping on each others’ toes and benefiting from lucrative partnerships. Alas, the modern world of […]
Read More
Blog

Make Your BI Environment More Agile With BI on Hadoop

Boris Evelson August 17, 2015
In the past three decades, management information systems, data integration, data warehouses (DWs), BI, and other relevant technologies and processes only scratched the surface of turning data into useful information and actionable insights: Organizations leverage less than half of their structured data for insights. The latest Forrester data and analytics survey finds that organizations use […]
Read More
Blog

Don’t Throw Hadoop At Every BI Challenge

Boris Evelson August 10, 2015
The explosion of data and fast-changing customer needs have led many companies to a realization: They must constantly improve their capabilities, competencies, and culture in order to turn data into business value. But how do Business Intelligence (BI) professionals know whether they must modernize their platforms or whether their main challenges are mostly about culture, […]
Read More