The Data Digest: Which Ads Resonate In The Weeks After Super Bowl LII
In a blog post immediately following this year’s Super Bowl, my colleague Joanna O’Connell said that ads in this year’s big game could be summed up as “trying too hard with mostly nonsensical and underwhelming results.” Of all the ads that played during the game, the winner of this year’s Try-Hard award was certainly Ram […]
The Data Digest: Consumers Check Out Amazon Go
Amazon recently launched a new and unique type of store, after beta testing it for the better part of a year. The store, dubbed Amazon Go, promises consumers no checkout lines: Everything you grab from the shelves is tracked and charged to your Amazon account. With the help of the enigmatic Just Walk Out technology, […]
The Data Digest: The Holiday Email Invasion, No Personal Touch At the Holidays? How Cold!
Last week was a massive week for marketers. Black Friday 2017 hit record numbers: Not only did shoppers start early, they began clicking at a rate of 2,800 orders per minute, spending $1 million per minute at the peak of Black Friday. Research shows that email is a major driver to get consumers’ attention during […]