Conrad Mills

Principal Analyst

Author Insights

Blog

Twelve (Christmas) Tips To Make Your Virtual Events Go Off With A Bang In 2021!

Conrad Mills December 23, 2020
The holidays are virtual for many of us this year, and people are starting to think about how to make these interactions meaningful.
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Blog

Adapt, Innovate, And Integrate — How To Thrive In A Disrupted B2B Event Sector

Conrad Mills October 29, 2020
Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience.
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Blog

Four Questions Marketers Should Be Asking as They Plan for 2021 (Part Two)

Conrad Mills August 12, 2020
  • As they plan for 2021, marketing leaders need to recognize and capitalize on what’s changed in the post-pandemic world
  • Leaders have an opportunity to transform their functions and help rebuild revenue streams
  • Planning should start with answering four fundamental questions: what’s changed for your markets, programs, organization, and team
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Blog

Four Questions Marketers Should Be Asking as They Plan for 2021 (Part One)

Conrad Mills August 6, 2020
  • As they plan for 2021, marketing leaders need to recognize and capitalize on what’s changed in the post-pandemic world
  • Leaders have an opportunity to transform their functions and help rebuild revenue streams
  • Planning should start with answering four fundamental questions: what’s changed for your markets, programs, organization, and team
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Blog

Four Steps for Pivoting Programs During a Crisis

Conrad Mills June 11, 2020
  • Many B2B organizations are struggling to know what to do with their program strategy due to the COVID-19 crisis
  • Before going forward, take a moment to pause and put yourself in your clients’ shoes
  • When delivered well, a crisis program can positively impact customer relationships and deliver long-term benefits for the organization
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