Fatemeh Khatibloo

Principal Analyst

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Predictions 2019: Ethics And Consumer Action Transform Privacy Practices

Fatemeh Khatibloo November 5, 2018

2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest consumer data breach to date, and Facebook disclosed separate incidents of data misuse and a massive data breach. Amidst this whirlwind, consumers aren’t waiting on the sidelines — Forrester data shows that 79% of […]

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The Algorithm Of You

Fatemeh Khatibloo September 14, 2018

Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her. Like it or not, […]

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A New Era Of Privacy Is Here — We Can Help You Navigate It

Fatemeh Khatibloo August 20, 2018

Who knew that failed data governance would be the thing to turn the privacy world on its ear? When the Facebook/Cambridge Analytica scandal broke . . . and then got worse, consumers and politicians alike finally seemed to understand that the data economy had gotten away from us all. As a result, 2018 has forever […]

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Don’t Look Now, But Database Marketing Is Making A Comeback

Fatemeh Khatibloo May 1, 2018

Single customer view. Real-time insights. Customer engagement strategy. Buzzwords? Sure. But each one is crucial for revenue growth and more efficient marketing, and none of them can be achieved without a robust database marketing strategy. Stephanie Liu and I recently tackled the world of customer database services in two reports. The Forrester Wave™: Customer Database […]

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Zuckerberg vs. US Senate, Round 1: Reasonable Expectations

Fatemeh Khatibloo April 11, 2018

  “…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned by the Senate Judiciary and Commerce Committees, Mark Zuckerberg made it clear that, even now, he isn’t concerned with what users might reasonably expect him to do with their data, as long […]

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The GDPR Is Coming, And Marketers Must Be Ready

Fatemeh Khatibloo March 21, 2018

Europe’s General Data Protection Regulation (GDPR) is right around the corner, going into effect on May 25. And still, the biggest question I get from marketers is, “Does it apply to me?” The simple answer is: If you offer your product or services to European subjects, the GDPR applies to you. And while many firms are […]

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Marketers: Stop Being A Privacy Liability

Fatemeh Khatibloo February 6, 2018

Marketing’s evolution into a practice that relies deeply on individuals’ personal information has created amazing opportunities to expand reach and deepen customer relationships. But this evolution also creates serious risks for marketers and their brands. Our latest report takes a deep dive into the capabilities marketers should focus on to protect themselves and their customers’ […]

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Help Forrester Benchmark The Privacy/Personalization Paradox

Fatemeh Khatibloo November 17, 2017

Modern day marketing and advertising has created a paradox: customers want to be recognized and rewarded for their loyalty, but they also want their privacy to be respected and their data used ethically. We firmly believe that balancing this privacy-personalization paradox is crucial to building customer trust and thriving in the age of the customer. […]

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Countdown To The GDPR

Fatemeh Khatibloo May 25, 2017

It’s May 25th, and if you’ve been following along with our published research, you know that today marks a very important milestone: you have 365 calendar* days to bring your organization into compliance with the EU’s General Data Protection Regulation and the as-yet-unfinalized (!!!) ePrivacy Regulation. I spoke with Victor Milligan and Jennifer Isabella, the hosts of […]

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Is Facebook Listening? (And So What If They Are.)

Fatemeh Khatibloo March 16, 2017

From time to time, an anecdote comes across our desks that, as researchers, we find hard to leave alone. A few months ago, one of these opportunities appeared, and we thought it might be interesting to lift the hood, and show you how we dig into tough research hypotheses and decide if and when to […]

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It's Here! Forrester's Consumer Privacy Segmentation

Fatemeh Khatibloo December 15, 2016

For over a year now, I and several colleagues on our Technographics and Data teams have been working on a completely new way to understand consumers' complex feelings about privacy and personal data. The effort was inspired by Forrester's brand mission to challenge thinking, and lead change. We've been researching consumer privacy for a while […]

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The FCC Ruling And Why It Foreshadows Big Changes In Privacy

Fatemeh Khatibloo November 1, 2016

Like other privacy nerds all over the land, I’ve been anxiously awaiting the results of the Federal Communications Commission’s vote on some stringent new privacy rules for internet service providers (ISPs). Last week, we got news that the vote passed, and now it’s time to start taking stock of what this means for digital advertisers, […]

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Apple Does The Right Thing To Defend Customer Privacy

Fatemeh Khatibloo February 17, 2016

By now, most of you have read about Apple's powerful public statement of refusal to comply with a court order compelling the firm to help the FBI gain access to the data stored in the San Bernardino shooter’s iPhone 5. Specifically, the FBI requires Apple’s help disabling the device’s data auto-erase function after 10 incorrect […]

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Understanding "Creepiness"

Fatemeh Khatibloo December 3, 2015

We've all felt it: a weird sense that information about you has been used in a way that just doesn't feel right. Maybe you received a kids apparel catalog at your decidedly DINK home. Or maybe you saw an online ad at home for a product you'd been looking at from your work computer earlier […]

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Consumer Privacy Attitudes: A 2015 Update

Fatemeh Khatibloo November 18, 2015

Back in 2013, my colleague Anjali Lai and I wondered how the "summer of Snowden" was affecting consumer attitudes about privacy. So, we fielded a survey and ran some qualitative analysis in our ConsumerVoices Market Research Online Community. A year later, we used that historical data, combined with Consumer Technographics and social listening data to see […]

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Get Your Privacy House In Order, or 2016 Will Hit Your Business Hard

Fatemeh Khatibloo November 9, 2015

Now that we’re firmly settled in the Age of the Customer, it’s time to take stock of the factors that are really going to drive business success — or failure — over the next few years. At Forrester, we’re betting our hats that privacy will be one a big one. In fact, we think that […]

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Privacy & Personalization: two globally important initiatives, one tremendous opportunity

Fatemeh Khatibloo November 4, 2015

I'm just back from two weeks in Hong Kong, where I'd been invited to give a keynote at the 10th anniversary conference of the Business Information Industry Association. Since I was there, I took the time to meet with some fantastic Forrester clients in industries ranging from travel to insurance to retail to consulting. In […]

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Safe Harbor is dead. What does that mean for your customer insights & analytics practices?

Fatemeh Khatibloo October 7, 2015

Yesterday morning, many of us in the United States awoke to some troubling news: the European Court of Justice (ECJ) had ruled that the Safe Harbor agreement is no longer valid.  Security & risk (S&R) and data management folks kicked into high gear. Customer insights and digital marketing teams…? Well, the news slipped past mostly […]

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Is Your Privacy Organization Future-Proof?

Fatemeh Khatibloo July 29, 2015

Unless you're in a regulated industry, or headquartered in the European Union, chances are that your privacy organization has been limited to one or two lawyers, and maybe a data security expert. This small group has probably been tasked with making sure the firm is in compliance with local laws, and with writing and managing […]

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Privacy: Lessons Learned and Prognostications

Fatemeh Khatibloo March 26, 2015

Earlier this year, I had the pleasure of moderating a panel of leading privacy professionals for the Churchill Club. During the session, we recapped the highlights—and lowlights—of privacy in 2014, discussed some of the major trends and issues in the space, and made some predictions for 2015 and beyond. What stood out for me, as […]

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