George Lawrie

VP, Principal Analyst

Forrester Bio

Author Insights


Global GS1 Adoption

George Lawrie September 8, 2008
GS1 offers the opportunity to standardize the attributes that retailers and their suppliers exchange, reducing the need for retailers to maintain on-boarding portals and for manufacturers to publish their item master data to multiple retailers in multiple formats. Yet anecdotal evidence suggests disappointed adoption particularly in Europe where Forrester hears “things are different” and “retailers […]
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Ch-Ch-Ch-Changes: Notes From SAS Technology’s Annual Analyst Summit

George Lawrie July 7, 2008
I’ve recently returned from SAS Institute’s Annual Analyst Event held June 23-24, 2008 in Monte Carlo. At this event, SAS leadership revealed a roadmap to amplify, with the most effective decision science yet developed, the judgment of professionals in a wide range of industries including retail and consumer goods. Forrester noted specific new science based […]
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