Isabel Montesdeoca

VP, Group Director, Demand and Account-Based Marketing

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Blog

Six Opportunities For Demand And Account-Based Marketing Leaders In 2021

Isabel Montesdeoca October 5, 2020
Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity. Seize the moment by focusing on these six areas.
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Blog

Summit EMEA 2020: Coming Soon To A Screen Near You!

Isabel Montesdeoca July 30, 2020
  • By pivoting to a virtual event this year, Summit EMEA will unlock a new range of experiences and significant value for attendees
  • With 70+ sessions focused on improving B2B vision, strategy, and execution, attendees will have unprecedented access to best-practice guidance from industry experts and award-winning practitioners
  • As part of their Summit EMEA experience, attendees can attend B2B Certification and B2B Foundations sessions — allowing managers the opportunity to support employees’ professional development
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Blog

The Top Eight Reasons to Attend Summit Europe 2019!

Isabel Montesdeoca July 17, 2019
  • With more role-based sessions, all-new formats and more customer stories, delegates should gear up for an unparalleled Summit Europe experience!
  • Attendees will learn the impact today’s trends will have on tomorrow’s business as well as the future vision for technology
  • SiriusDecisions data studies will showcase new insights into what buyers want and what makes high-performance orgs tick
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Blog

Say Goodbye to (Predefined) Nurture and Unlock Your Demand Potential

Isabel Montesdeoca June 19, 2019
  • Predefined, prescriptive nurture programs are dead, because they no longer provide value to the buyer
  • Create dynamic signal-response exchanges between the buyer and the business to better support buyers
  • Define actions that underpin signal-response exchanges, and translate these into value for the business
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Blog

Four Home Truths about Respect and Relevance

Isabel Montesdeoca March 14, 2019
  • Although personalization is important, it should not be used to justify data collection practices that fail to respect customer privacy
  • Data alone does not indicate understanding; without true understanding, meaningful customer engagement is impossible
  • Not all customers want to interact with providers at the same rate – and bombarding them with personalized marketing is not going to change that
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Blog

Why Attend Summit Europe 2018? Attendees Share Three Great Reasons

Isabel Montesdeoca August 15, 2018
  • SiriusDecisions Summit Europe 2018 will take place this October in London
  • If you’re still on the fence, check out these thoughts from peers who have attended the event in the past and plan to return for this year’s event
  • B2B sales, marketing and product leaders can expect to find a wealth of new ideas to help them increase revenue and improve their efficiency and effectiveness
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Blog

Summit Europe 2018: Six Steps to Break Bad B2B Habits and Create Good Ones

Isabel Montesdeoca July 13, 2018
  • Bad habits are often so ingrained in B2B organizations that leaders have lost sight of what defines best practice
  • Attend Summit Europe and be inspired by sessions that define good B2B habits and bring them to life through customer success stories that help delegates apply the learnings to their situations
  • Summit Europe delegates will walk away with guidance and tools to help them in their quest to champion change in their organization
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Blog

What’s New at Summit Europe 2018?

Isabel Montesdeoca July 3, 2018
  • Join us in London this October for SiriusDecisions Summit Europe 2018, with more sessions across more disciplines and new SiriusFoundations sessions
  • Delegates will love the new venue near the O2 in southeast London and the many opportunities to network with peers and tech vendors in the Marketplace
  • Register now to get special Early Bird pricing, and bring your whole team to take advantage of a group discount
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Blog

Six Tips for Organizations Considering Account-Based Marketing

Isabel Montesdeoca December 11, 2017
  • Account insights are the foundation of account-centric marketing
  • Account-centric marketing is a team sport, not an individual pursuit
  • Existing technology can go a long way toward supporting a move to account-centric marketing
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Blog

Data Privacy Compliance: The Race Is On

Isabel Montesdeoca March 20, 2017
  • In May 2016, the new General Data Protection Regulation (GDPR) became law for companies based in – or marketing to – prospects within the European Union. Will companies be able to meet the May 2018 deadline?
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Blog

Demand Centers: The Non-Financial Benefits (Part Two)

Isabel Montesdeoca January 30, 2017
  • Organizations that have invested in a demand center are 26 percent more likely than peers to have invested in a marketing automation platform to drive efficiency and effectiveness
  • Organizations leveraging demand centers are 40 percent more likely than peers to leverage a teleprospecting team to carry out activities such as lead followup and contact profiling
  • Demand-center- enabled organizations are 5 percent ahead of their peers in making the shift from outbound- to inbound-led marketing
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Blog

Behind the Scenes of Hosting a Webinar

Isabel Montesdeoca December 15, 2016
  • It can take field marketers 30-plus steps and 15-plus applications to fully execute a webinar program
  • When point solutions are not integrated, it’s marketers who act as the glue that holds the marketing tech stack together
  • When evaluating potential technology solutions, organizations should define a list of real-life use cases
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Blog

Demand Centers: The Financial Benefits (Part One)

Isabel Montesdeoca December 14, 2016
  • Demand centers enable organizations to bring programs to market more effectively and efficiently
  • Across three critical financial measures, demand center–enabled organizations are outperforming their peers
  • A demand center may not be right for every organization, but there are clear benefits to those that adopt the approach
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Blog

A New Era for Marketing Automation in Europe

Isabel Montesdeoca August 3, 2016
  • By 2017, 75 percent of European marketers will be leveraging marketing automation platforms (MAPs) – a 52 percent increase over 2013 European rates
  • Marketers are already testing the boundaries of what their MAPs can do and demanding more from vendors
  • Multi-channel lead nurture, predictive scoring and flexible preference centers are three future focus areas for MAPs
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Blog

Summit 2016 Highlights: Three “Aha” Moments

Isabel Montesdeoca June 6, 2016
  • Predictive analytics is a lot like mental time travel; it can help identify the best plan of attack before you set out
  • Personas aren’t just for messaging anymore; say hello to the persona waterfall!
  • Eighty percent of organizations use digital advertising, but without a way to guide tactic selection, marketers risk becoming lemmings
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Blog

European Marketing – Adapting to Local Trends

Isabel Montesdeoca May 3, 2016
  • Global marketers have difficulty gaining access to actionable intelligence that can help them understand how to localize their campaigns for Europe
  • See three best-in- class examples of how marketers in Europe are adapting their approach to match local trends
  • Organizations should encourage marketers to capture and share information on local trends with global peers
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Blog

European Marketing – Which Tactics Work Best for You?

Isabel Montesdeoca April 13, 2016
  • How marketers combine tactics into effective integrated campaigns differs from country to country
  • European marketers agree that the content they share via social communities is the most effective at attracting prospects
  • European marketers consider partnering with professional associations that target a persona the most effective way to reach prospects
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Blog

European Marketing – The Forces That Shape Us

Isabel Montesdeoca January 5, 2016
  • This is the second blog post in a series that examines how variations make the job of European marketers different from that of their peers elsewhere
  • Internal procedural and structural variations can have a significant impact on how European marketers adapt global best practices
  • These variations can consist of market planning, budgeting considerations or approval processes, among other things
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Blog

Managing EU Cookie Issues With Technology

Isabel Montesdeoca November 19, 2015
  • EU cookie legislation has drastically changed the way companies operate Web sites
  • Cookie consent vendors have different options for how to display these consent forms
  • These solutions are customizable and can help educate users about which cookies to accept
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Blog

European Marketing – Driving (Miss, Fräulein, Mademoiselle, Señorita, Signorina, Senhorita, Mejuffrouw, Fröken, Frøken, Neiti) Daisy

Isabel Montesdeoca October 19, 2015
In the first blog of this series, I examined four categories – market, procedural, demand generation and cultural variations – that together make the job of a European marketer different from that of a North American marketer. I intentionally use the term “different” rather than “harder,” because having started my career in the U.S., I […]
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