James L. McQuivey

James L. McQuivey

Vice President, Principal Analyst

Latest Posts By James L.

Go Ask Oprah: The 'O' Comes to Alexa

Hearst magazines announced last week that Amazon Alexa users could invite Oprah — or at least her voice — into their homes. Fans of the…

April 11, 2017

Computer: Tea, Earl Grey, Hot

With all due respect, Star Trek got the future wrong in this one important respect. Like millions of others, I have a fond spot in…

March 28, 2017

Google Home Gives In To Ad Interruptions

Today several users of Google Home — Google's competitor to Amazon Echo with its Alexa intelligent agent — reported that Google was inserting Beauty and…

March 16, 2017

Have You Ever Really Loved A Brand?

I want to know who you love. I'm asking because love for a brand is actually a very hard thing to measure. At Forrester we've…

March 13, 2017

Beware the Word "Alignment"

Another Friday lesson on corporate-speak. Last week I shared how wrong it is to be "right?" and I hope you are secretly forwarding…

March 10, 2017

When It's Wrong To Be "Right"

"This new initiative is amazing, right?"  – Just about every executive on the planet, pretty much every day This year marks the ten-year…

March 3, 2017